{"id":3141,"date":"2023-12-15T03:41:35","date_gmt":"2023-12-15T03:41:35","guid":{"rendered":"https:\/\/meeycrm.com\/tin-tuc\/?p=3141"},"modified":"2026-03-20T11:22:21","modified_gmt":"2026-03-20T04:22:21","slug":"mo-hinh-crm-cua-gartner-hieu-qua","status":"publish","type":"post","link":"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-cua-gartner-hieu-qua","title":{"rendered":"M\u00f4 H\u00ecnh Crm C\u1ee7a Gartner &#038; Top 5 M\u00f4 H\u00ecnh Crm Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nh\u1eb1m \u0111\u1ea9y m\u1ea1nh t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Crm ngay t\u1eeb \u0111\u1ea7u. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng khi giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c v\u00e0 duy tr\u00ec quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a <a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-cua-gartner-hieu-qua\"><strong>m\u00f4 h\u00ecnh Crm c\u1ee7a Gartner<\/strong><\/a> \u0111\u00e3 th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. H\u00e3y tham kh\u1ea3o th\u00f4ng tin chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y do\u00a0<a href=\"https:\/\/meeycrm.com\/\">crm cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/a> cung c\u1ea5p.<\/span><\/p>\n<figure id=\"attachment_3121\" aria-describedby=\"caption-attachment-3121\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-gartner\" rel=\"attachment wp-att-3121\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3121\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-gartner.jpg\" alt=\"M\u00f4 h\u00ecnh crm c\u1ee7a gartner c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?\" width=\"800\" height=\"442\" title=\"\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-gartner.jpg 800w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-gartner-300x166.jpg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-gartner-768x424.jpg 768w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-gartner-696x385.jpg 696w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-gartner-760x420.jpg 760w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3121\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh crm c\u1ee7a gartner c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/figcaption><\/figure>\n<h2><b>Gartner l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi tham kh\u1ea3o n\u1ed9i dung v\u1ec1 <strong>m\u00f4 h\u00ecnh crm c\u1ee7a gartner<\/strong> th\u00ec c\u00e1c b\u1ea1n c\u1ea7n n\u1eafm \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n v\u1ec1 gartner. \u0110\u00e2y ch\u00ednh l\u00e0 t\u00ean ch\u00ednh th\u1ee9c l\u00e0 Gartner, Inc. L\u00e0 th\u00e0nh vi\u00ean ch\u00ednh th\u1ee9c c\u1ee7a S&amp;P 500.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u to\u00e0n c\u1ea7u cung c\u1ea5p th\u00f4ng tin, t\u01b0 v\u1ea5n v\u00e0 c\u00f4ng c\u1ee5 cho c\u00e1c doanh nghi\u1ec7p v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin, t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3, ph\u00e1p l\u00fd v\u00e0 tu\u00e2n th\u1ee7, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ch\u1ee9c n\u0103ng chu\u1ed7i cung \u1ee9ng.<\/span><\/p>\n<h2><b>M\u00f4 h\u00ecnh CRM c\u1ee7a Gartner<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Theo \u0111\u00f3, <strong>m\u00f4 h\u00ecnh CRM c\u1ee7a Gartner<\/strong> n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Gartner Inc., m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u CNTT h\u00e0ng \u0111\u1ea7u. Gartner \u0111\u1ecbnh ngh\u0129a CRM l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, doanh thu v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u00fac c\u00e1c quy tr\u00ecnh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><strong>T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 crm l\u00e0 g\u00ec n\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft ngay t\u1ea1i \u0111\u00e2y nh\u00e9: <a href=\"https:\/\/meeycrm.com\/tin-tuc\/crm-la-gi\">Crm L\u00e0 G\u00ec<\/a>?<\/strong><\/p>\n<h2><b>5 M\u00f4 h\u00ecnh tham kh\u1ea3o d\u00e0nh cho doanh nghi\u1ec7p<\/b><\/h2>\n<h3><b>M\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>M\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb CRM<\/strong> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Michael Porter nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c giai \u0111o\u1ea1n ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch danh m\u1ee5c kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng n\u00e0o mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb nh\u1ea5t v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng: Th\u01b0\u1eddng xuy\u00ean v\u00e0 thu th\u1eadp &amp; ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi: G\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng th\u1ef1c th\u1ec3 tham gia v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb, bao g\u1ed3m nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0,\u2026 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb: T\u1eeb nh\u1eefng d\u1eef li\u1ec7u 3 b\u01b0\u1edbc tr\u00ean, b\u1ed5 sung gi\u00e1 tr\u1ecb gia t\u0103ng b\u1eb1ng c\u00e1ch t\u1eadp trung c\u00e1 nh\u00e2n h\u00f3a v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7: X\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c thay \u0111\u1ed5i r\u1ed3i c\u1ea3i ti\u1ebfn t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 cho giai \u0111o\u1ea1n ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb nh\u01b0<strong> m\u00f4 h\u00ecnh crm c\u1ee7a gartner<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e3nh \u0111\u1ea1o v\u00e0 v\u0103n h\u00f3a: Nh\u00e0 l\u00e3nh \u0111\u1ea1o ch\u1ec9 \u0111\u1ea1o ho\u1ea1t \u0111\u1ed9ng v\u00e0 thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng. V\u0103n h\u00f3a doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh c\u00e1ch th\u1ee9c c\u00e1c b\u1ed9 ph\u1eadn h\u1ee3p t\u00e1c v\u00e0 l\u00e0m vi\u1ec7c \u0111\u1ec3 theo \u0111u\u1ed5i m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_3123\" aria-describedby=\"caption-attachment-3123\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-chuoi-gia-tri\" rel=\"attachment wp-att-3123\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3123\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-chuoi-gia-tri.jpg\" alt=\"M\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb CRM\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-chuoi-gia-tri.jpg 800w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-chuoi-gia-tri-300x300.jpg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-chuoi-gia-tri-150x150.jpg 150w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-chuoi-gia-tri-768x768.jpg 768w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-chuoi-gia-tri-696x696.jpg 696w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-chuoi-gia-tri-420x420.jpg 420w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3123\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb CRM<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy tr\u00ecnh thu h\u00fat: T\u1ed1i \u01b0u \u0111\u1ec3 chuy\u1ec3n h\u00f3a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua th\u1ef1c s\u1ef1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy tr\u00ecnh qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1: Nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb CRM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy tr\u00ecnh qu\u1ea3n l\u00fd d\u1eef li\u1ec7u\/CNTT:\u00a0 Qu\u1ea3n l\u00fd CNTT c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd (b\u1ea3o m\u1eadt, ph\u00e2n quy\u1ec1n truy c\u1eadp,\u2026) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c: Ch\u1ec9 \u0111\u1ecbnh nh\u00e2n s\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u1ea1m vi b\u00e1o c\u00e1o.<\/span><\/li>\n<\/ul>\n<h3><b>M\u00f4 h\u00ecnh IDIC<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh IDIC c\u1ee7a CRM gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n 4 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng, c\u1ee7ng c\u1ed1 v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 1-1 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3 nh\u01b0 sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify \u2013 X\u00e1c \u0111\u1ecbnh: \u0110\u00f3 l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed7i doanh nghi\u1ec7p c\u1ea7n bi\u1ebft ai l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea7n c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 h\u1ecd. Sau \u0111\u00f3 s\u1eafp x\u1ebfp h\u1ecd th\u00e0nh c\u00e1c nh\u00f3m theo nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi mua h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Differentiate \u2013 Ph\u00e2n bi\u1ec7t: Doanh nghi\u1ec7p s\u1ebd ph\u00e2n bi\u1ec7t h\u1ecd d\u1ef1a tr\u00ean 2 y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb mang l\u1ea1i: Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i mong \u0111\u1ee3i s\u1ebd mang l\u1ea1i hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai. L\u01b0u \u00fd r\u1eb1ng kh\u00f4ng ph\u1ea3i m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb nh\u01b0 nhau. B\u1edfi v\u1eady h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: \u0110\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd cho t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact &#8211; T\u01b0\u01a1ng t\u00e1c: Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp c\u1eadn v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u k\u00eanh v\u00e0 cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. B\u1ea1n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize &#8211; C\u00e1 nh\u00e2n h\u00f3a: Doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh giao d\u1ecbch ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u ho\u1eb7c ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_3120\" aria-describedby=\"caption-attachment-3120\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-iddic\" rel=\"attachment wp-att-3120\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3120\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-iddic.jpg\" alt=\"M\u00f4 h\u00ecnh IDIC\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-iddic.jpg 800w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-iddic-300x300.jpg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-iddic-150x150.jpg 150w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-iddic-768x768.jpg 768w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-iddic-696x696.jpg 696w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-iddic-420x420.jpg 420w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3120\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh IDIC<\/figcaption><\/figure>\n<h3><b>M\u00f4 h\u00ecnh QCI<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh CRM QCI (Ch\u1ec9 s\u1ed1 c\u1ea1nh tranh ch\u1ea5t l\u01b0\u1ee3ng) t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. M\u00f4 h\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. Khi h\u1ecd mua h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1ed5 ch\u1ee9c, m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8 th\u00e0nh ph\u1ea7n ch\u00ednh m\u00e0 doanh nghi\u1ec7p c\u1ea7n ki\u1ec3m so\u00e1t \u0111\u1ec3 qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch: Thu th\u1eadp v\u00e0 x\u1eed l\u00fd nh\u1eefng d\u1eef li\u1ec7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ra nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c ph\u1ee5c v\u1ee5 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng tin d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7: B\u1ea1n c\u1ea7n li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Con ng\u01b0\u1eddi v\u00e0 t\u1ed5 ch\u1ee9c: Ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 \u0111\u1ea3m nhi\u1ec7m c\u00e1c nhi\u1ec7m v\u1ee5 nh\u01b0 t\u01b0\u01a1ng t\u00e1c, ch\u0103m s\u00f3c, ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u00e1c th\u1eafc m\u1eafc v\u1ec1 d\u1ecbch v\u1ee5, \u0111\u00e1nh gi\u00e1, khi\u1ebfu n\u1ea1i,\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd quy tr\u00ecnh: \u0110\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t quy tr\u00ecnh c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, marketing,\u2026\u0111\u01b0a ra gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng: Bao g\u1ed3m 3 ho\u1ea1t \u0111\u1ed9ng:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Thu th\u1eadp &#8211; T\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Th\u00e2m nh\u1eadp &#8211; Ti\u1ebfp c\u1eadn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Gi\u1eef ch\u00e2n &#8211; Gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3: Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c nh\u00f3m \u0111\u1ed1i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p nh\u01b0 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c, gi\u00e1 tr\u1ecb mang l\u1ea1i \u0111\u1ec3 c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng cao n\u0103ng su\u1ea5t ho\u1ea1t \u0111\u1ed9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ti\u1ebfn h\u00e0nh t\u1eadp trung l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng thay v\u00ec gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_3118\" aria-describedby=\"caption-attachment-3118\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-qci\" rel=\"attachment wp-att-3118\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3118\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-qci.jpg\" alt=\"M\u00f4 h\u00ecnh QCI t\u1eadp trung gi\u1ea3i quy\u1ebft qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-qci.jpg 800w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-qci-300x300.jpg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-qci-150x150.jpg 150w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-qci-768x768.jpg 768w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-qci-696x696.jpg 696w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-qci-420x420.jpg 420w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3118\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh QCI t\u1eadp trung gi\u1ea3i quy\u1ebft qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<h3><b>M\u00f4 h\u00ecnh c\u1ee7a Payne &amp; Frow<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u1ef1 <strong>m\u00f4 h\u00ecnh crm c\u1ee7a gartner<\/strong>, \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh CRM kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o quy tr\u00ecnh m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5 quy tr\u00ecnh trong m\u00f4 h\u00ecnh CRM c\u1ee7a Payne &amp; Frow bao g\u1ed3m<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c: 2 chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ee7a quy tr\u00ecnh n\u00e0y bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh bao g\u1ed3m t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0m n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 nh\u1eefng ph\u1ea9m ch\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o gi\u00e1 tr\u1ecb: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. V\u00ed d\u1ee5: T\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n cung c\u1ea5p kh\u00f4ng gian \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p \u0111a k\u00eanh: Sau khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb, c\u1ea7n ph\u1ea3i truy\u1ec1n th\u00f4ng \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00e1c b\u1ed9 ph\u1eadn g\u1ed3m b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,\u2026\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng: B\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn \u0111ang \u0111\u00e1p \u1ee9ng KPI ngh\u0129a l\u00e0 h\u1ec7 th\u1ed1ng \u0111ang v\u1eadn h\u00e0nh t\u1ed1t. N\u1ebfu kh\u00f4ng, h\u00e3y thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd th\u00f4ng tin: Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng CRM \u0111\u1ec3 c\u1eadp nh\u1eadt, l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ea3m b\u1ea3o th\u00f4ng tin th\u00f4ng su\u1ed1t cho c\u00e1c b\u1ed9 ph\u1eadn x\u1eed l\u00fd.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">4 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a quy tr\u00ecnh Payne &amp; Frow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a CRM: Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 t\u1ea1o l\u1eadp n\u1ec1n t\u1ea3ng cho vi\u1ec7c tri\u1ec3n khai m\u00f4 h\u00ecnh CRM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd thay \u0111\u1ed5i CRM: Chu\u1ea9n b\u1ecb c\u00e1c giao th\u1ee9c s\u1eeda \u0111\u1ed5i quy tr\u00ecnh l\u00e0m vi\u1ec7c khi c\u1ea7n thi\u1ebft. Bao g\u1ed3m b\u1ed9 c\u00f4ng c\u1ee5 CRM v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh n\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n CRM: C\u1ea7n hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c c\u00e1c d\u1ef1 \u00e1n s\u1ebd \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd tr\u00ean CRM t\u1eeb kh\u00e2u \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1: Ch\u1ec9 \u0111\u1ecbnh r\u00f5 nh\u00e2n s\u1ef1 n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0o trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_3119\" aria-describedby=\"caption-attachment-3119\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-payen-prow\" rel=\"attachment wp-att-3119\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3119\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-payen-prow.jpg\" alt=\"M\u00f4 h\u00ecnh c\u1ee7a Payne &amp; Frow gi\u00fap t\u0103ng quan h\u1ec7 kh\u00e1ch h\u00e0ng\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-payen-prow.jpg 800w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-payen-prow-300x300.jpg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-payen-prow-150x150.jpg 150w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-payen-prow-768x768.jpg 768w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-payen-prow-696x696.jpg 696w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-payen-prow-420x420.jpg 420w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3119\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh c\u1ee7a Payne &amp; Frow gi\u00fap t\u0103ng quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<h3><b>M\u00f4 h\u00ecnh CRM c\u1ee7a Gartner<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi <strong>m\u00f4 h\u00ecnh crm c\u1ee7a gartner<\/strong> n\u00e0y nh\u1ea5n m\u1ea1nh v\u00e0o 8 n\u0103ng l\u1ef1c m\u00e0 m\u1ed9t doanh nghi\u1ec7p n\u00ean t\u1eadp trung bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea7m nh\u00ecn CRM: L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u1ecb th\u1ebf c\u1ea1nh tranh d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. T\u1ea7m nh\u00ecn CRM ch\u1ee7 y\u1ebfu \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o, v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 gi\u00e1 tr\u1ecb theo \u0111u\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c CRM: Ph\u00e1t tri\u1ec3n quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau v\u00e0 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: \u0110\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c cung c\u1ea5p v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p mang l\u1ea1i gi\u00e1 tr\u1ecb li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng. Y\u1ebfu t\u1ed1 t\u1eadp trung v\u00e0o c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ee3p t\u00e1c t\u1ed5 ch\u1ee9c: Thay \u0111\u1ed5i v\u0103n h\u00f3a, c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c v\u00e0 h\u00e0nh vi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy tr\u00ecnh CRM: Qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c quy tr\u00ecnh trong v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 quy tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng tin CRM: Thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0m t\u00e0i nguy\u00ean cho c\u00e1c b\u1ed9 ph\u1eadn s\u1eed d\u1ee5ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 CRM: Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 ki\u1ebfn \u200b\u200btr\u00fac CNTT ph\u1ee5c v\u1ee5 cho quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 tri\u1ec3n khai m\u00f4 h\u00ecnh CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng CRM: \u0110o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a <strong>m\u00f4 h\u00ecnh crm c\u1ee7a gartner<\/strong>. Th\u00f4ng s\u1ed1 \u0111o l\u01b0\u1eddng l\u00e0 gi\u00e1 tr\u1ecb, s\u1ef1 duy tr\u00ec, s\u1ef1 h\u00e0i l\u00f2ng, l\u00f2ng trung th\u00e0nh, chi ph\u00ed ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng,\u2026<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_3122\" aria-describedby=\"caption-attachment-3122\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-cua-gartner-7\" rel=\"attachment wp-att-3122\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3122\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-cua-gartner-7.jpg\" alt=\"M\u00f4 h\u00ecnh CRM c\u1ee7a Gartner ph\u00e1t tri\u1ec3n 8 n\u0103ng l\u1ef1c\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-cua-gartner-7.jpg 800w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-cua-gartner-7-300x300.jpg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-cua-gartner-7-150x150.jpg 150w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-cua-gartner-7-768x768.jpg 768w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-cua-gartner-7-696x696.jpg 696w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-CRM-cua-gartner-7-420x420.jpg 420w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3122\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh CRM c\u1ee7a Gartner ph\u00e1t tri\u1ec3n 8 n\u0103ng l\u1ef1c<\/figcaption><\/figure>\n<h3><b>M\u00f4 h\u00ecnh kh\u00e1i ni\u1ec7m CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh kh\u00e1i ni\u1ec7m CRM (CRM Conceptual Model) l\u00e0 quy tr\u00ecnh bao g\u1ed3m 5 y\u1ebfu t\u1ed1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh h\u01b0\u1edbng quan h\u1ec7 kh\u00e1ch h\u00e0ng: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 CRM: C\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bg\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng: C\u00e1c quy tr\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c (ho\u1eb7c g\u1eafn k\u1ebft) v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c quy tr\u00ecnh th\u00f4ng tin quan h\u1ec7: Thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin x\u00e2y d\u1ef1ng c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hi\u1ec7u su\u1ea5t quan h\u1ec7 kh\u00e1ch h\u00e0ng: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn hi\u1ec7u su\u1ea5t \u0111\u1ebfn c\u00f4ng t\u00e1c ti\u1ebfp th\u1ecb.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_3117\" aria-describedby=\"caption-attachment-3117\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-khai-niem-cua-crm\" rel=\"attachment wp-att-3117\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3117\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-khai-niem-cua-CRM.jpg\" alt=\"M\u00f4 h\u00ecnh kh\u00e1i ni\u1ec7m CRM\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-khai-niem-cua-CRM.jpg 800w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-khai-niem-cua-CRM-300x300.jpg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-khai-niem-cua-CRM-150x150.jpg 150w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-khai-niem-cua-CRM-768x768.jpg 768w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-khai-niem-cua-CRM-696x696.jpg 696w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2023\/01\/mo-hinh-khai-niem-cua-CRM-420x420.jpg 420w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3117\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh kh\u00e1i ni\u1ec7m CRM<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u00a0N\u00f3i chung, b\u00e0i vi\u1ebft \u0111\u00e3 chia s\u1ebb \u0111\u1ebfn c\u00e1c b\u1ea1n th\u00f4ng tin chi ti\u1ebft v\u1ec1 <strong>m\u00f4 h\u00ecnh crm c\u1ee7a gartner<\/strong>. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u1ee7a website <a href=\"https:\/\/meeycrm.com\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;crm kh\u00e1ch ng\u00e0nh h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:131,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:1}\"><strong>crm kh\u00e1ch ng\u00e0nh h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/strong><\/span><\/a> \u0111\u00e3 gi\u1ea3i \u0111\u00e1p th\u00f4ng tin h\u1eefu \u00edch cho c\u00e1c b\u1ea1n!<\/span><\/p>\n<p><a href=\"https:\/\/meeycrm.com\/tin-tuc\/mo-hinh-crm-cua-gartner-hieu-qua\"><strong>M\u00f4 h\u00ecnh CRM<\/strong><\/a> (Customer Relationship Management) l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty. N\u00f3 bao g\u1ed3m c\u00e1c quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u00f4 h\u00ecnh CRM t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. M\u1ee5c ti\u00eau c\u1ee7a CRM l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n, h\u00e0nh vi mua h\u00e0ng, s\u1edf th\u00edch, \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<h2>M\u00f4 h\u00ecnh CRM th\u01b0\u1eddng bao g\u1ed3m ba giai \u0111o\u1ea1n ch\u00ednh:<\/h2>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh v\u00e0 thu th\u1eadp th\u00f4ng tin: \u1ede giai \u0111o\u1ea1n n\u00e0y, c\u00f4ng ty c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, thu th\u1eadp th\u00f4ng tin li\u00ean quan \u0111\u1ebfn l\u1ecbch s\u1eed mua h\u00e0ng, th\u00f4ng tin c\u00e1 nh\u00e2n, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c d\u1ea1ng t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/li>\n<li>Ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin: Sau khi thu th\u1eadp th\u00f4ng tin, c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 t\u1ea1o ra th\u00f4ng tin c\u00f3 \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u n\u00e0y. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ph\u00f9 h\u1ee3p.<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb: Cu\u1ed1i c\u00f9ng, c\u00f4ng ty s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, t\u01b0 v\u1ea5n, gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c.<\/li>\n<\/ol>\n<p>M\u00f4 h\u00ecnh CRM gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao h\u01a1n trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<ul>\n<li><strong>\u0110\u1ecba Ch\u1ec9<\/strong>: T\u1ea7ng 5, T\u00f2a nh\u00e0 97 \u2013 99 L\u00e1ng H\u1ea1, L\u00e1ng H\u1ea1, \u0110\u1ed1ng \u0110a, H\u00e0 N\u1ed9i<\/li>\n<li><strong>S\u0110T<\/strong>: 086 909 2929<\/li>\n<li><strong>Website<\/strong>:\u00a0<a href=\"https:\/\/meeycrm.com\/\">https:\/\/meeycrm.com\/<\/a><\/li>\n<li><strong>Email<\/strong>: \u00a0contact@meeyland.com<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eb1m \u0111\u1ea9y m\u1ea1nh t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Crm ngay t\u1eeb \u0111\u1ea7u. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u&#8230; <\/p>\n","protected":false},"author":1,"featured_media":3121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"class_list":["post-3141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"_links":{"self":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/3141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/comments?post=3141"}],"version-history":[{"count":9,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/3141\/revisions"}],"predecessor-version":[{"id":33103,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/3141\/revisions\/33103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media\/3121"}],"wp:attachment":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media?parent=3141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/categories?post=3141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/tags?post=3141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}