{"id":3215,"date":"2023-12-15T03:41:35","date_gmt":"2023-12-15T03:41:35","guid":{"rendered":"https:\/\/meeycrm.com\/tin-tuc\/?p=3215"},"modified":"2023-06-14T11:13:44","modified_gmt":"2023-06-14T04:13:44","slug":"chien-luoc-marketing-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/meeycrm.com\/tin-tuc\/chien-luoc-marketing-cua-vinamilk","title":{"rendered":"Top 3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a Vinamilk"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a Vinamilk<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn, g\u1eafn b\u00f3 h\u01a1n m\u00e0 c\u00f2n ph\u00e1t huy gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh qua c\u00e1c n\u0103m. H\u00e3y c\u00f9ng Meey CRM t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eefa Vinamilk trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.<\/p>\n

\"chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk.<\/figcaption><\/figure>\n

Vinamilk l\u00e0 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh ch\u1ebf bi\u1ebfn s\u1eefa t\u1ea1i Vi\u1ec7t Nam. Ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u Vinamilk c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn b\u1edfi nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ed5 bi\u1ebfn. V\u1eady chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk l\u00e0 g\u00ec? \u0110i\u1ec1u g\u00ec l\u00e0m n\u00ean th\u00e0nh c\u00f4ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk?<\/p>\n

Sau h\u01a1n 40 n\u0103m ra m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ebfn nay Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c 14 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t, 2 nh\u00e0 m\u00e1y h\u1eadu c\u1ea7n, 3 chi nh\u00e1nh v\u0103n ph\u00f2ng kinh doanh, 1 nh\u00e0 m\u00e1y s\u1eefa t\u1ea1i Campuchia (Angkormilk) v\u00e0 v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c. \u0111\u1ea1i di\u1ec7n t\u1ea1i Th\u00e1i Lan.<\/p>\n

N\u0103m 2018, Vinamilk l\u1ecdt Top 200 c\u00f4ng ty c\u00f3 doanh thu tr\u00ean 1 t\u1ef7 USD t\u1ed1t nh\u1ea5t Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (Best over a t\u1ef7).<\/p>\n

\"chi\u1ebfn
Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u vinamilk. Top 3 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinamilk t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n

Ngo\u00e0i n\u1ed5i ti\u1ebfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, Vinamilk c\u00f2n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn m\u00ecnh th\u00f4ng qua n\u1ed9i dung h\u1ea5p d\u1eabn, m\u1edbi l\u1ea1 trong c\u00e1c chi\u1ebfn d\u1ecbch. Marketing qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng n\u00e0y, Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Tr\u01b0\u1edbc khi ph\u00e2n t\u00edch chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk<\/strong>, ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 thu\u1eadt ng\u1eef chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/h2>\n

Strategy trong ti\u1ebfng Anh (v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i) c\u00f3 ngh\u0129a l\u00e0 Chi\u1ebfn l\u01b0\u1ee3c, l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 (Plans) ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng chung \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t ho\u1eb7c nhi\u1ec1u m\u1ee5c ti\u00eau kh\u00e1c. nhau trong d\u00e0i h\u1ea1n, trung h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp ra nh\u1eb1m gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c nhau trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 b\u1ea5t \u0111\u1ecbnh.PULLS) kh\u00e1c nhau.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 4P c\u1ee7a Vinamilk.<\/h2>\n

Vinamilk \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 4P(s) nh\u01b0 th\u1ebf n\u00e0o? Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 4P(s) c\u1ee7a Vinamilk l\u00e0 g\u00ec?<\/p>\n

\"\"
Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 4P c\u1ee7a Vinamilk.<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk v\u1ec1 s\u1ea3n ph\u1ea9m (Product)<\/h3>\n

N\u00f3i \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk, t\u1eeb khi th\u00e0nh l\u1eadp \u0111\u1ebfn ph\u00e1t tri\u1ec3n, Vinamilk lu\u00f4n n\u1ed7 l\u1ef1c m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee5c ti\u00eau mang \u0111\u1ebfn d\u00f2ng s\u1eefa s\u1ea1ch, t\u1ef1 nhi\u00ean, \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb tr\u1ebb em, ng\u01b0\u1eddi l\u1edbn \u0111\u1ebfn ng\u01b0\u1eddi gi\u00e0 c\u0169ng nh\u01b0 mong mu\u1ed1n mang \u0111\u1ebfn cho h\u1ecd d\u00f2ng s\u1eefa s\u1ea1ch v\u00e0 t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa c\u1ee7a Vinamilk lu\u00f4n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng gi\u1ea3i ph\u00e1p dinh d\u01b0\u1ee1ng v\u00e0 \u0111\u1eb7c bi\u1ec7t \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa th\u01a1m ngon, b\u1ed5 d\u01b0\u1ee1ng v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe n\u00ean \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch nh\u01b0: S\u1eefa d\u1ea1ng l\u1ecfng, d\u1ea1ng b\u1ed9t, d\u1ea1ng \u0111\u1eb7c, d\u1ea1ng s\u1eefa chua v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y Vfresh\u2026<\/p>\n

Vinamilk r\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c c\u1ea3i ti\u1ebfn v\u00e0 b\u1ed5 sung c\u00e1c ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi. Trong n\u0103m 2009, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 tung ra th\u1ecb tr\u01b0\u1eddng g\u1ea7n 20 s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0ng kh\u00f4ng c\u0169ng c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed9t Yoko, s\u1eefa b\u1ed9t Organic\u2026 v\u00e0 k\u1ebf ho\u1ea1ch l\u00e0m phong ph\u00fa c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt c\u0169ng r\u1ea5t \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng nh\u01b0 sinh t\u1ed1 s\u1eefa, s\u1eefa h\u1ea1t, n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y. \u2026<\/p>\n

B\u00ean c\u1ea1nh danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, Vinamilk c\u0169ng lu\u00f4n ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n

>>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a vinamilk l\u00e0 ai?<\/a><\/strong><\/p>\n

Nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, n\u0103m 1999, Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf ISO 9002 v\u00e0 hi\u1ec7n \u0111ang \u00e1p d\u1ee5ng H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf ISO 9002. Qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf 9001:2000.<\/p>\n

\"\"
C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk.<\/figcaption><\/figure>\n

\u0110\u1ed9ng th\u00e1i n\u00e0y \u0111\u00e3 ph\u1ea7n n\u00e0o x\u00f3a tan kho\u1ea3ng c\u00e1ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng so v\u1edbi s\u1eefa ngo\u1ea1i nh\u1eadp, \u0111\u1ed3ng th\u1eddi gia t\u0103ng ni\u1ec1m tin v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, t\u1ed1t cho s\u1ee9c kh\u1ecfe, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ecdi l\u1ee9a tu\u1ed5i v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u Vinamilk lu\u00f4n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 tin d\u00f9ng, \u0111\u01b0a Vinamilk tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u1ed5i ti\u1ebfng nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk v\u1ec1 gi\u00e1 (Price)<\/h3>\n

Gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c coi l\u00e0 y\u1ebfu t\u1ed1 c\u1ea1nh tranh quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. V\u00ec v\u1eady, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p c\u00f3 \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng, gi\u00fap Vinamilk s\u1edf h\u1eefu l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 M\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk \u0111\u1ea1t ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf nh\u01b0ng gi\u00e1 th\u00e0nh l\u1ea1i th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c d\u00f2ng s\u1eefa ngo\u1ea1i nh\u1eadp.<\/p>\n

Ch\u1eb3ng h\u1ea1n, gi\u00e1 s\u1eefa b\u1ed9t tr\u1ebb em c\u1ee7a Vinamilk ch\u1ec9 b\u1eb1ng 1\/3 gi\u00e1 c\u1ee7a c\u00e1c h\u00e3ng s\u1eefa kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u1edbi m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa, n\u1ebfu Vinamilk t\u0103ng gi\u00e1 b\u1eb1ng m\u1ed9t n\u1eeda so v\u1edbi c\u00e1c h\u00e3ng kh\u00e1c, th\u1ecb ph\u1ea7n c\u1ee7a h\u00e3ng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Vinamilk c\u0169ng cho r\u1eb1ng vi\u1ec7c t\u0103ng gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0m gi\u1ea3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng do thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi c\u1ee7a Vi\u1ec7t Nam c\u00f2n th\u1ea5p so v\u1edbi c\u00e1c n\u01b0\u1edbc.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p, Vinamilk s\u1ebd gi\u1ea3m ngu\u1ed3n nh\u1eadp kh\u1ea9u nguy\u00ean li\u1ec7u t\u1eeb n\u01b0\u1edbc ngo\u00e0i n\u1ebfu ngu\u1ed3n nguy\u00ean li\u1ec7u trong n\u01b0\u1edbc lu\u00f4n d\u1ed3i d\u00e0o v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

\"\"
Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk v\u1ec1 gi\u00e1 (Price).<\/figcaption><\/figure>\n

Vi\u1ec7c t\u1eadn d\u1ee5ng ngu\u1ed3n nguy\u00ean li\u1ec7u trong n\u01b0\u1edbc s\u1ebd gi\u00fap Vinamilk \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 b\u00e1n h\u00e0ng th\u01b0\u1eddng xuy\u00ean h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk tr\u00ean h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i (Place)<\/h3>\n

H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a Vinamilk tr\u1ea3i d\u00e0i kh\u1eafp c\u1ea3 n\u01b0\u1edbc \u1edf c\u1ea3 3 h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i: b\u00e1n bu\u00f4n, b\u00e1n l\u1ebb (240.000 \u0111i\u1ec3m b\u00e1n l\u1ebb) v\u00e0 c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp (575 c\u1eeda h\u00e0ng).<\/p>\n

S\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk c\u0169ng c\u00f3 m\u1eb7t t\u1ea1i g\u1ea7n 1.500 si\u00eau th\u1ecb l\u1edbn nh\u1ecf v\u00e0 g\u1ea7n 600 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a Vinamilk bao g\u1ed3m 3 k\u00eanh ch\u00ednh:<\/p>\n

K\u00eanh \u0111\u1ea7u ti\u00ean l\u00e0 k\u00eanh si\u00eau th\u1ecb. Vinamilk chia k\u00eanh si\u00eau th\u1ecb th\u00e0nh 2 lo\u1ea1i: Lo\u1ea1i 1 l\u00e0 c\u00e1c si\u00eau th\u1ecb l\u1edbn nh\u01b0 Big C, Metro v\u00e0 lo\u1ea1i 2 l\u00e0 c\u00e1c si\u00eau th\u1ecb nh\u1ecf nh\u01b0 Fivimart, Citi mart, Intimex.. C\u00e1c si\u00eau th\u1ecb n\u00e0y \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd. \u0111\u1ea1i di\u1ec7n chi nh\u00e1nh Vinamilk.<\/p>\n

K\u00eanh th\u1ee9 hai trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a Vinamilk l\u00e0 k\u00eanh t\u00e0i kho\u1ea3n ch\u00ednh. K\u00eanh n\u00e0y bao g\u1ed3m nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n, tr\u01b0\u1eddng h\u1ecdc, c\u01a1 quan. C\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y c\u0169ng tr\u1ef1c ti\u1ebfp \u0111\u1eb7t h\u00e0ng v\u1edbi \u0111\u1ea1i di\u1ec7n c\u00e1c chi nh\u00e1nh c\u1ee7a Vinamilk v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/p>\n

K\u00eanh th\u1ee9 ba m\u00e0 Vinamilk<\/a> coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 k\u00eanh truy\u1ec1n th\u1ed1ng.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a lo\u1ea1i k\u00eanh n\u00e0y th\u1ef1c ch\u1ea5t l\u00e0 VMS (Vertical Marketing System – k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0 qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p) trong \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0 Vinamilk qu\u1ea3n l\u00fd c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng. r\u00e0ng bu\u1ed9c h\u1ee3p \u0111\u1ed3ng v\u1ec1 tr\u00e1ch nhi\u1ec7m, quy\u1ec1n v\u00e0 ngh\u0129a v\u1ee5 c\u1ee7a hai b\u00ean.<\/p>\n

\"\"
Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk tr\u00ean h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i (Place).<\/figcaption><\/figure>\n

C\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 m\u1eb7t kh\u1eafp c\u00e1c t\u1ec9nh th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc theo b\u1ea3n \u0111\u1ed3 th\u1ecb tr\u01b0\u1eddng do Vinamilk v\u1ea1ch ra.<\/p>\n

B\u00ean c\u1ea1nh h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i \u0111a d\u1ea1ng, Vinamilk c\u00f2n \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn (DMS One) cho c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111i\u1ec3m b\u00e1n l\u1ebb v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng tr\u00ean c\u1ea3 n\u01b0\u1edbc t\u1eeb cu\u1ed1i th\u00e1ng 2\/2013.<\/p>\n

M\u1ed7i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c trang b\u1ecb m\u1ed9t m\u00e1y t\u00ednh b\u1ea3ng k\u1ebft n\u1ed1i 3G v\u00e0 GPS, c\u00e1c th\u00f4ng tin li\u00ean quan v\u1ec1 h\u00e0ng h\u00f3a s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean.<\/p>\n

Nh\u1edd \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ee7a Vinamilk c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb 2-3 gi\u1edd m\u1ed9t l\u1ea7n. H\u01a1n n\u1eefa, h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ERP l\u1edbn nh\u1ea5t v\u00e0 \u0111\u1ed3ng nh\u1ea5t nh\u1ea5t Vi\u1ec7t Nam hi\u1ec7n nay.<\/p>\n

Ngo\u00e0i c\u00e1c k\u00eanh k\u1ec3 tr\u00ean, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (eCommerce) v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (D2C) c\u0169ng l\u00e0 nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 Vinamilk \u0111ang h\u01b0\u1edbng t\u1edbi.<\/p>\n

>>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: K\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a Vinamilk<\/a><\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk v\u1ec1 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion)<\/h3>\n

Nh\u1eb1m gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, Vinamilk \u0111\u00e3 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111a k\u00eanh nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean fanpage, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch PR, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, ph\u00e1t tri\u1ec3n video YouTube, v.v.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i, l\u00e0m m\u1edbi n\u1ed9i dung, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, Vinamilk c\u0169ng th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0: t\u0103ng c\u00f4ng su\u1ea5t s\u1ea3n ph\u1ea9m nh\u01b0ng gi\u00e1 kh\u00f4ng \u0111\u1ed5i, qu\u00e0 t\u1eb7ng \u0111i k\u00e8m, gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m\u2026<\/p>\n

\"\"
Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk v\u1ec1 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion).<\/figcaption><\/figure>\n

Th\u1eddi gian qua, Vinamilk c\u0169ng r\u1ea5t quan t\u00e2m \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, t\u1eeb thi\u1ec7n, th\u00e0nh l\u1eadp c\u00e1c qu\u1ef9 h\u1ecdc b\u1ed5ng \u201cVinamilk – \u01af\u01a1m m\u1ea7m t\u00e0i n\u0103ng tr\u1ebb Vi\u1ec7t Nam\u201d, qu\u1ef9 s\u1eefa \u201cVi\u1ec7t Nam kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n\u201d, qu\u1ef9 t\u1eeb thi\u1ec7n \u201cQu\u1ef9 1 tri\u1ec7u c\u00e2y xanh cho Vi\u1ec7t Nam\u201d, \u0111\u1ed3ng h\u00e0nh c\u00f9ng m\u00f9a d\u1ecbch b\u1ec7nh\u2026<\/p>\n

Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00e0i tr\u1ee3, h\u1ecdc b\u1ed5ng, ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, Vinamilk \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e3n hi\u1ec7u s\u1eefa n\u1ed5i ti\u1ebfng, thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin d\u00f9ng.<\/p>\n

Top 3 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk th\u00e0nh c\u00f4ng nh\u1ea5t Vi\u1ec7t Nam<\/h2>\n

\u1ede ph\u1ea7n tr\u00ean ch\u00fang ta \u0111\u00e3 ph\u00e2n t\u00edch t\u1ed5ng quan v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p 4P c\u1ee7a Vinamilk. H\u00e3y c\u00f9ng ph\u00e2n t\u00edch chi ti\u1ebft nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a Vinamilk trong ph\u1ea7n n\u00e0y.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111a k\u00eanh<\/h3>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk<\/strong> l\u00e0 t\u1eadn d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh nh\u01b0 TV, radio, billboard, fanpage, tivi,\u2026 \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111a k\u00eanh, \u0111\u1ed9 ph\u1ee7 \u0111\u00e3 gi\u00fap Vinamilk tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh.<\/p>\n

\"Chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111a k\u00eanh.<\/figcaption><\/figure>\n

Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m qua fanpage<\/h4>\n

Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook, Fanpage c\u1ee7a Vinamilk c\u00f3 626.267 l\u01b0\u1ee3t th\u00edch v\u00e0 637.313 ng\u01b0\u1eddi theo d\u00f5i. \u0110\u00e2y l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ec3 c\u00f4ng ty qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

Vinamilk th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i, cu\u1ed9c thi\u2026 tr\u00ean fanpage c\u1ee7a m\u00ecnh.<\/p>\n

Trong c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, Vinamilk lu\u00f4n nh\u1ea5n m\u1ea1nh \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1edf h\u1eefu khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u00ecnh \u1ea3nh thu h\u00fat, \u0111\u1ed9c \u0111\u00e1o v\u00e0 b\u1eaft m\u1eaft c\u0169ng l\u00e0 m\u1ed9t USP (Unique Selling Proposition) c\u1ee7a Vinamilk.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m th\u00f4ng qua b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH)<\/h4>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a vinamilk<\/strong> th\u00e0nh c\u00f4ng ti\u1ebfp theo l\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 m\u1eb7t t\u1eeb r\u1ea5t s\u1edbm nh\u01b0ng v\u1eabn hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y t\u1ea1i c\u00e1c ng\u00e3 t\u01b0 l\u1edbn, \u0111\u00f4ng \u0111\u00fac ng\u01b0\u1eddi qua l\u1ea1i.<\/p>\n

\"chi\u1ebfn
B\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a Vinamilk.<\/figcaption><\/figure>\n

V\u00ec \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i t\u1eadp trung \u0111\u00f4ng ng\u01b0\u1eddi n\u00ean qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ea7n ph\u1ea3i th\u00fa v\u1ecb, b\u1eaft m\u1eaft v\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem. Ngo\u00e0i ra, nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n \u0111\u1eb7t qu\u1ea3ng c\u00e1o trong thang m\u00e1y, t\u00f2a nh\u00e0 ho\u1eb7c tr\u00ean xe bu\u00fdt.<\/p>\n

Nh\u00ecn chung, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd, ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 v\u1eabn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 kh\u00e1c c\u1ee7a Vinamilk l\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n

V\u1edbi bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, Vinamilk \u0111\u00e3 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh<\/h4>\n

Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m qua truy\u1ec1n h\u00ecnh c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk<\/strong> mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u00e0 v\u1eeba c\u00f3 th\u1ec3 ph\u00e1t \u00e2m thanh v\u1eeba c\u00f3 h\u00ecnh \u1ea3nh gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft nh\u1eefng \u00fd ngh\u0129a, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p, gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a Vinamilk thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

Trong c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Vinamilk, h\u00ecnh \u1ea3nh nh\u1eefng \u0111\u1ed3ng c\u1ecf xanh m\u01b0\u1edbt, bao la, \u0111\u1ea7y n\u1eafng, g\u1ea7n g\u0169i v\u1edbi thi\u00ean nhi\u00ean th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n c\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh nh\u1eefng ch\u00fa b\u00f2 s\u1eefa kh\u1ecfe m\u1ea1nh, n\u0103ng \u0111\u1ed9ng.<\/p>\n

\u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng, gi\u00e0u c\u1ea3m x\u00fac, c\u00f3 t\u00e1c d\u1ee5ng k\u1ebft n\u1ed1i t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vinamilk.<\/p>\n

\"chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh.<\/figcaption><\/figure>\n

M\u1ed9t chi\u1ebfn d\u1ecbch TVC qu\u1ea3ng c\u00e1o ti\u00eau bi\u1ec3u c\u1ee7a Vinamilk c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn chi\u1ebfn d\u1ecbch \u201c6 tri\u1ec7u ly s\u1eefa\u201d. Trong qu\u1ea3ng c\u00e1o n\u00e0y, h\u00ecnh \u1ea3nh nh\u1eefng qu\u1ea3 b\u00f3ng mang h\u1ed9p s\u1eefa Vinamilk \u0111\u1ebfn cho tr\u1ebb em ngh\u00e8o mang \u0111\u1eadm t\u00ednh nh\u00e2n v\u0103n c\u0169ng gi\u00fap Vinamilk thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u00e0i tr\u1ee3 c\u00e1c cu\u1ed9c thi v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng<\/h3>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 c\u1ee7a Vinamilk trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i tr\u1ee3 cho c\u00e1c cu\u1ed9c thi v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng.<\/p>\n

Nhi\u1ec1u chi\u1ebfn d\u1ecbch t\u00e0i tr\u1ee3 cho c\u00e1c cu\u1ed9c thi, ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng do Vinamilk t\u1ed5 ch\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a b\u00e1o ch\u00ed, ng\u01b0\u1eddi d\u00e2n, c\u00e1c tr\u01b0\u1eddng h\u1ecdc v\u00e0 ch\u00ednh quy\u1ec1n.<\/p>\n

B\u1eb1ng nh\u1eefng ngh\u0129a c\u1eed cao \u0111\u1eb9p v\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i t\u00edch c\u1ef1c, th\u01b0\u01a1ng hi\u1ec7u Vinamilk ng\u00e0y c\u00e0ng uy t\u00edn h\u01a1n trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk<\/strong> c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh t\u00e0i tr\u1ee3 n\u1ed5i b\u1eadt c\u1ee7a Vinamilk nh\u01b0: \u201cCh\u01b0\u01a1ng tr\u00ecnh 3 tri\u1ec7u ly s\u1eefa cho tr\u1ebb em ngh\u00e8o\u201d tr\u1ecb gi\u00e1 10 t\u1ef7 \u0111\u1ed3ng, Vinamilk c\u00f2n d\u00e0nh 3,1 t\u1ef7 \u0111\u1ed3ng cho qu\u1ef9 h\u1ecdc b\u1ed5ng \u201cVinamilk \u01b0\u01a1m m\u1ea7m t\u00e0i n\u0103ng tr\u1ebb\u201d v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi ngh\u00e8o v\u00e0 tr\u1ebb em c\u00f3 ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n tr\u1ecb gi\u00e1 2,8 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

\"chi\u1ebfn
Qu\u1ef9 s\u1eefa V\u01b0\u01a1n cao Vi\u1ec7t Nam v\u00e0 Vinamilk kh\u1edfi \u0111\u1ed9ng h\u00e0nh tr\u00ecnh n\u0103m th\u1ee9 15.<\/figcaption><\/figure>\n

T\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh Hero-Hub-Help trong ph\u00e1t tri\u1ec3n n\u1ed9i dung<\/h3>\n

N\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung video, Vinamilk \u0111\u00e3 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i (CPG) \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u1ea1t g\u1ea7n 2 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i. \u0110\u01b0\u1ee3c theo d\u00f5i tr\u00ean YouTube k\u1ec3 t\u1eeb th\u00e1ng 8 n\u0103m 2021.<\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng n\u00e0y, Vinamilk \u0111\u00e3 v\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh 3H: Hero – Hub – Help khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Vinamilk l\u00e0 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh ch\u1ebf bi\u1ebfn s\u1eefa t\u1ea1i Vi\u1ec7t Nam. Ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u Vinamilk c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn b\u1edfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 n\u1ed9i dung qu\u1ea3ng c\u00e1o trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng nh\u01b0 n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng. h\u00e0ng ngang.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t ra nh\u1eefng n\u1ed9i dung hay v\u00e0 h\u1ea5p d\u1eabn, Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Hero – Hub – Help (3H) trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\"chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk t\u1ea1i Vi\u1ec7t Nam.<\/figcaption><\/figure>\n

M\u00f4 h\u00ecnh Hero – Hub -Help \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean 3 lo\u1ea1i n\u1ed9i dung ch\u00ednh: Hero content, Hub content v\u00e0 Help content. 3 lo\u1ea1i n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c 3 m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n

    \n
  • Content Hero: Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a lo\u1ea1i n\u1ed9i dung n\u00e0y l\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
  • Content Hub: M\u1ee5c \u0111\u00edch c\u1ee7a lo\u1ea1i n\u1ed9i dung Hub l\u00e0 duy tr\u00ec t\u1ea7n su\u1ea5t n\u1ed9i dung ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn, m\u1ee5c ti\u00eau c\u1ee7a Hub l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu b\u00e1n h\u00e0ng.<\/li>\n
  • N\u1ed9i dung Help: \u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi, lo\u1ea1i n\u1ed9i dung n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n v\u00e0 h\u1ed7 tr\u1ee3 khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u v\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t v\u1ea5n \u0111\u1ec1 li\u00ean quan tr\u00ean Internet (nh\u01b0 blog, \u0111\u00e1nh gi\u00e1,\u2026).<\/li>\n<\/ul>\n

    C\u00e1c lo\u1ea1i n\u1ed9i dung ch\u00ednh trong m\u00f4 h\u00ecnh Hero – Hub – Help.<\/p>\n

    V\u1edbi m\u1ed7i y\u1ebfu t\u1ed1 Hero, Hub v\u00e0 Help, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai nhi\u1ec1u n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 kh\u00e1c nhau nh\u01b0 b\u1ea3ng sau.<\/p>\n

    \"chi\u1ebfn<\/p>\n

    \"chi\u1ebfn
    Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng c\u1ee7a Vinamilk t\u1ea1i Vi\u1ec7t Nam.<\/figcaption><\/figure>\n

    Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u1edf tr\u00ean, n\u1ebfu nh\u01b0 \u1edf Hero, Vinamilk t\u1eadp trung nhi\u1ec1u v\u00e0o c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 Viral Marketing,KOLAt Hub and Help th\u00ec Vinamilk l\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Hero – Hub – Help nh\u01b0 th\u1ebf n\u00e0o khi x\u00e2y d\u1ef1ng n\u1ed9i dung cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing?<\/h4>\n

    M\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh Hero \u2013 Hub \u2013 Help ph\u1ea3i k\u1ec3 \u0111\u1ebfn Vinamilk v\u1edbi n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh.<\/p>\n

    M\u1eb7c d\u00f9 n\u0103m 2020 c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19 nh\u01b0ng t\u1ed5ng doanh thu thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf c\u1ee7a Vinamilk l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 42.277 t\u1ef7 \u0111\u1ed3ng v\u00e0 8.967 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng l\u1ea7n l\u01b0\u1ee3t 7,4% v\u00e0 7,0%. % so v\u1edbi 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2019.<\/p>\n

    Th\u1ef1c t\u1ebf, Vinamilk \u0111\u00e3 t\u1eebng b\u01b0\u1edbc v\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00f4 h\u00ecnh 3H t\u1eeb n\u0103m 2016 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3.<\/p>\n

    V\u1eady Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Hero – Hub – Help nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

    V\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eef, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u00e0 m\u1eb9 – \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1ec3 nu\u00f4i con hi\u1ec7u qu\u1ea3, nh\u00e3n h\u00e0ng n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y. video v\u00e0 t\u1ea3i ch\u00fang l\u00ean k\u00eanh YouTube c\u1ee7a b\u1ea1n. Vinamilk l\u00e0m video d\u00e0i v\u1edbi n\u1ed9i dung s\u00e2u s\u1eafc v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n

    Video qu\u1ea3ng c\u00e1o lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch marketing c\u1ee7a Vinamilk. V\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh, \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c n\u1ed9i dung qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 gi\u00fap Vinamilk t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n

    Khi tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, Vinamilk nh\u1eadn th\u1ea5y r\u1eb1ng, v\u1edbi 55 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet tr\u00ean to\u00e0n qu\u1ed1c, trong \u0111\u00f3 c\u1ee9 5 b\u00e0 m\u1eb9 th\u00ec c\u00f3 4 b\u00e0 m\u1eb9 s\u1ebd xem video tr\u1ef1c tuy\u1ebfn \u00edt nh\u1ea5t 1 l\u1ea7n\/tu\u1ea7n.<\/p>\n

    \"Chi\u1ebfn
    Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Hero – Hub – Help nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>\n

    Nh\u1eadn th\u1ea5y kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng video tr\u1ef1c tuy\u1ebfn l\u00e0 r\u1ea5t cao, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho ph\u1ee5 n\u1eef Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u00e0 m\u1eb9.<\/p>\n

    Khi xem video tr\u1ef1c tuy\u1ebfn, c\u00e1c b\u00e0 m\u1eb9 Vi\u1ec7t Nam r\u1ea5t quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung gia \u0111\u00ecnh, bao g\u1ed3m phim ho\u1ea1t h\u00ecnh v\u00e0 video li\u00ean quan \u0111\u1ebfn \u0111\u1ed3 \u0103n th\u1ee9c u\u1ed1ng l\u00e0nh m\u1ea1nh t\u1ed1t cho b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh.<\/p>\n

    \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho Vinamilk x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung b\u1eb1ng \u0111\u1ecbnh d\u1ea1ng video xoay quanh n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/p>\n

    N\u1ed9i dung trong c\u00e1c video c\u1ee7a Vinamilk th\u01b0\u1eddng xoay quanh nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1ec1 gia \u0111\u00ecnh, s\u1ee9c kh\u1ecfe v\u00e0 nh\u1ea5n m\u1ea1nh r\u1eb1ng khi tin t\u01b0\u1edfng v\u00e0o Vinamilk, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 m\u1ed9t cu\u1ed9c s\u1ed1ng kh\u1ecfe m\u1ea1nh v\u00e0 h\u1ea1nh ph\u00fac h\u01a1n.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c Content Marketing Hero c\u1ee7a Vinamilk.<\/h4>\n

    M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk<\/strong> trong lo\u1ea1i n\u1ed9i dung n\u00e0y l\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Khi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a Vinamilk l\u00e0 ph\u1ee5 n\u1eef v\u00e0 c\u00e1c b\u00e0 m\u1eb9, Vinamilk \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra c\u00e1c video theo xu h\u01b0\u1edbng b\u1eb1ng vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Content Creator n\u1ed5i ti\u1ebfng tr\u00ean YouTube nh\u01b0 Hu\u1ef3nh L\u1eadp, Thu Trang v\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

    \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, m\u1ed7i video \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o b\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean trang \u0111\u1ea7u YouTube (qu\u1ea3ng c\u00e1o tr\u00ean trang ch\u1ee7 YouTube) v\u00e0 qu\u1ea3ng c\u00e1o TrueView (qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong video).<\/p>\n

    V\u1edbi chi\u1ebfn d\u1ecbch \u201cB\u00ed quy\u1ebft nu\u00f4i con ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n\u201d, Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng n\u1ed9i dung video l\u00e0 c\u00e2u chuy\u1ec7n mu\u00f4n thu\u1edf v\u1eabn th\u01b0\u1eddng x\u1ea3y ra trong c\u00e1c gia \u0111\u00ecnh 3 th\u1ebf h\u1ec7 \u1edf Vi\u1ec7t Nam, \u0111\u00f3 l\u00e0 m\u1ed1i quan h\u1ec7 m\u1eb9 ch\u1ed3ng n\u00e0ng d\u00e2u v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ea3 gia \u0111\u00ecnh \u0111\u1ebfn s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t c\u1ee7a con ch\u00e1u.<\/p>\n