{"id":39896,"date":"2026-10-09T17:25:31","date_gmt":"2026-10-09T10:25:31","guid":{"rendered":"https:\/\/meeycrm.com\/tin-tuc\/?p=39896"},"modified":"2026-10-09T17:25:31","modified_gmt":"2026-10-09T10:25:31","slug":"su-khac-biet-giua-crm-chung-va-crm-bat-dong-san","status":"publish","type":"post","link":"https:\/\/meeycrm.com\/tin-tuc\/su-khac-biet-giua-crm-chung-va-crm-bat-dong-san","title":{"rendered":"S\u1ef1 Kh\u00e1c Bi\u1ec7t Gi\u1eefa CRM Chung V\u00e0 CRM B\u1ea5t \u0110\u1ed9ng S\u1ea3n: N\u00ean Ch\u1ecdn Lo\u1ea1i N\u00e0o?"},"content":{"rendered":"

Nhi\u1ec1u s\u00e0n giao d\u1ecbch b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i t\u1eebng b\u1ecf ra h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng c\u00f9ng h\u00e0ng th\u00e1ng tr\u1eddi \u0111\u1ec3 tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng CRM qu\u1ed1c t\u1ebf \u0111\u1eaft \u0111\u1ecf nh\u01b0 HubSpot, Salesforce hay Zoho. Tuy nhi\u00ean, ch\u1ec9 sau th\u1eddi gian ng\u1eafn v\u1eadn h\u00e0nh, \u0111\u1ed1ng ph\u1ea7n m\u1ec1m \u1ea5y \u0111\u00e0nh ph\u1ea3i “b\u1ecf x\u00f3” v\u00ec chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n kh\u00f4ng ch\u1ecbu d\u00f9ng, c\u00f2n qu\u1ea3n l\u00fd th\u00ec kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i b\u1ea3ng h\u00e0ng th\u1ef1c t\u1ebf.<\/span><\/p>\n

Nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i kh\u00f4ng n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ph\u1ea7n m\u1ec1m, m\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c <\/span>ch\u1ecdn sai c\u00f4ng c\u1ee5<\/b>. Quy tr\u00ecnh kinh doanh b\u1ea5t \u0111\u1ed9ng s\u1ea3n mang t\u00ednh \u0111\u1eb7c th\u00f9 r\u1ea5t cao: chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i, gi\u00e1 tr\u1ecb giao d\u1ecbch l\u1edbn, c\u1ea5u tr\u00fac hoa h\u1ed3ng nhi\u1ec1u t\u1ea7ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e0i to\u00e1n qu\u1ea3n l\u00fd b\u1ea3ng h\u00e0ng real-time.<\/span><\/p>\n

V\u1eady <\/span>s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CRM chung v\u00e0 CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b> n\u1eb1m \u1edf \u0111\u00e2u? Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 b\u1ee9t ph\u00e1 doanh s\u1ed1? H\u00e3y c\u00f9ng ph\u00e2n t\u00edch chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

T\u00f3m t\u1eaft nhanh (Featured Snippet):<\/b><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CRM chung v\u00e0 CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b> n\u1eb1m \u1edf t\u00ednh n\u0103ng chuy\u00ean bi\u1ec7t ng\u00e0nh. CRM chung t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng (pipeline) ti\u00eau chu\u1ea9n cho \u0111a ng\u00e0nh. Trong khi \u0111\u00f3, <\/span>ph\u1ea7n m\u1ec1m CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n chuy\u00ean bi\u1ec7t<\/b> \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd B\u1ea3ng h\u00e0ng Real-time (Tr\u1ed1ng\/Gi\u1eef ch\u1ed7\/\u0110\u00e3 c\u1ecdc), quy tr\u00ecnh kh\u1edbp n\u1ed1i nhu c\u1ea7u kh\u00e1ch – t\u00e0i s\u1ea3n, ph\u00e2n chia hoa h\u1ed3ng nhi\u1ec1u c\u1ea5p v\u00e0 c\u01a1 ch\u1ebf b\u1ea3o m\u1eadt ch\u1ed1ng “ch\u1ea3y m\u00e1u” data kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m.<\/span><\/p>\n

1. T\u1ed5ng quan v\u1ec1 CRM Chung v\u00e0 CRM B\u1ea5t \u0110\u1ed9ng S\u1ea3n<\/b><\/h2>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai gi\u1ea3i ph\u00e1p n\u00e0y, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n n\u1eafm r\u00f5 b\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u1ee7a t\u1eebng lo\u1ea1i h\u1ec7 th\u1ed1ng.<\/span><\/p>\n

+———————————————————————–+<\/span><\/p>\n

| \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 H\u1ec6 TH\u1ed0NG CRM\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 |<\/span><\/p>\n

+———————————–+———————————–+<\/span><\/p>\n

| \u00a0 \u00a0 \u00a0 CRM CHUNG (General) \u00a0 \u00a0 \u00a0 \u00a0 |\u00a0 \u00a0 CRM B\u1ea4T \u0110\u1ed8NG S\u1ea2N (Vertical)\u00a0 \u00a0 |<\/span><\/p>\n

| – Qu\u1ea3n l\u00fd \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng\u00a0 \u00a0 \u00a0 | – B\u1ea3ng h\u00e0ng Real-time (Kh\u00f3a c\u0103n)\u00a0 |<\/span><\/p>\n

| – \u00c1p d\u1ee5ng cho B2B, B2C, B\u00e1n l\u1ebb… | – Kh\u1edbp n\u1ed1i Kh\u00e1ch – Nhu c\u1ea7u – H\u00e0ng |<\/span><\/p>\n

| – T\u00f9y ch\u1ec9nh quy tr\u00ecnh d\u1ea1ng ph\u1eb3ng \u00a0 | – Ph\u00e2n chia hoa h\u1ed3ng nhi\u1ec1u t\u1ea7ng \u00a0 |<\/span><\/p>\n

| – \u0110\u1ea1i di\u1ec7n: HubSpot, Salesforce \u00a0 | – \u0110\u1ea1i di\u1ec7n: Landsoft, Meey CRM… |<\/span><\/p>\n

+———————————–+———————————–+<\/span><\/p>\n

1.1. CRM chung (General CRM) l\u00e0 g\u00ec?<\/b><\/h3>\n

CRM chung (General CRM) l\u00e0 gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo d\u1ea1ng n\u1ec1n t\u1ea3ng m\u1edf (Platform) nh\u1eb1m ph\u1ee5c v\u1ee5 \u0111a d\u1ea1ng c\u00e1c ng\u00e0nh ngh\u1ec1 nh\u01b0 b\u00e1n l\u1ebb, gi\u00e1o d\u1ee5c, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, s\u1ea3n xu\u1ea5t hay d\u1ecbch v\u1ee5 B2B.<\/span><\/p>\n

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  • M\u1ee5c ti\u00eau ch\u00ednh:<\/b> Ghi nh\u1eadn th\u00f4ng tin t\u01b0\u01a1ng t\u00e1c, qu\u1ea3n l\u00fd ph\u1ec5u b\u00e1n h\u00e0ng (Sales Pipeline), g\u1eedi email t\u1ef1 \u0111\u1ed9ng v\u00e0 b\u00e1o c\u00e1o doanh thu c\u01a1 b\u1ea3n.<\/span><\/li>\n
  • \u0110\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u:<\/b> Salesforce, HubSpot, Zoho CRM, Pipedrive, Bitrix24.<\/span><\/li>\n<\/ul>\n
    \"\u1ea2nh
    \u1ea2nh 1: t\u1ed5ng quan v\u1ec1 crm chung v\u00e0 crm b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/figcaption><\/figure>\n

    1.2. CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n (Real Estate CRM) l\u00e0 g\u00ec?<\/b><\/h3>\n

    CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n (Vertical Real Estate CRM) l\u00e0 ph\u1ea7n m\u1ec1m chuy\u00ean bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i s\u1eb5n d\u1ef1a tr\u00ean \u0111\u00fang chu k\u1ef3 v\u00e0 nghi\u1ec7p v\u1ee5 b\u00e1n h\u00e0ng c\u1ee7a ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n (bao g\u1ed3m Ch\u1ee7 \u0111\u1ea7u t\u01b0, S\u00e0n ph\u00e2n ph\u1ed1i F1\/F2, \u0110\u01a1n v\u1ecb th\u1ed5 c\u01b0 v\u00e0 Chuy\u00ean vi\u00ean m\u00f4i gi\u1edbi c\u00e1 nh\u00e2n).<\/span><\/p>\n

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    • M\u1ee5c ti\u00eau ch\u00ednh:<\/b> T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ch\u1ed1t c\u1ecdc\/kh\u00f3a c\u0103n, qu\u1ea3n l\u00fd r\u1ed5 h\u00e0ng t\u1eadp trung, \u1ea9n s\u1ed1 \u0111i\u1ec7n tho\u1ea1i b\u1ea3o m\u1eadt data v\u00e0 t\u1ed1i \u01b0u thao t\u00e1c \u0111i th\u1ef1c \u0111\u1ecba cho chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n.<\/span><\/li>\n
    • \u0110\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u:<\/b> Landsoft, Meey CRM, HouseZy, Follow Up Boss.<\/span><\/li>\n<\/ul>\n

      2. B\u1ea3ng so s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CRM chung v\u00e0 CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b><\/h2>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng t\u1ed5ng h\u1ee3p ti\u00eau ch\u00ed <\/span>so s\u00e1nh CRM chung v\u00e0 CRM B\u0110S<\/b> gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn tr\u1ef1c quan nh\u1ea5t:<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
      Ti\u00eau ch\u00ed so s\u00e1nh<\/b><\/td>\nCRM Chung (General CRM)<\/b><\/td>\nCRM B\u1ea5t \u0110\u1ed9ng S\u1ea3n Chuy\u00ean Bi\u1ec7t<\/b><\/td>\n<\/tr>\n
      Qu\u1ea3n l\u00fd B\u1ea3ng h\u00e0ng \/ R\u1ed5 h\u00e0ng<\/b><\/td>\n\u274c Kh\u00f4ng c\u00f3 s\u1eb5n (Ph\u1ea3i t\u1ed1n chi ph\u00ed t\u00f9y bi\u1ebfn r\u1ea5t l\u1edbn)<\/span><\/td>\n\u2705 \u0110\u1ed3ng b\u1ed9 Real-time tr\u1ea1ng th\u00e1i C\u0103n\/L\u00f4 (Tr\u1ed1ng, Gi\u1eef ch\u1ed7, \u0110\u00e3 c\u1ecdc, \u0110\u00e3 b\u00e1n)<\/span><\/td>\n<\/tr>\n
      C\u1ea5u tr\u00fac D\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng<\/b><\/td>\nPh\u1eb3ng: T\u00ean, S\u0110T, Email, B\u00e1o gi\u00e1 \u0111\u01a1n l\u1ebb<\/span><\/td>\n\u0110a chi\u1ec1u: Th\u00f4ng tin kh\u00e1ch + Chi ti\u1ebft nhu c\u1ea7u (Khu v\u1ef1c, Ng\u00e2n s\u00e1ch, H\u01b0\u1edbng, Lo\u1ea1i t\u00e0i s\u1ea3n)<\/span><\/td>\n<\/tr>\n
      Nghi\u1ec7p v\u1ee5 Giao d\u1ecbch B\u0110S<\/b><\/td>\nT\u1ea1o Deal -> G\u1eedi B\u00e1o gi\u00e1 -> K\u00fd H\u1ee3p \u0111\u1ed3ng<\/span><\/td>\nGi\u1eef ch\u1ed7 -> Kh\u00f3a c\u0103n -> \u0110\u1eb7t c\u1ecdc -> H\u1ee3p \u0111\u1ed3ng Mua b\u00e1n -> T\u00ednh Hoa h\u1ed3ng<\/span><\/td>\n<\/tr>\n
      B\u1ea3o m\u1eadt Data & Ph\u00e2n quy\u1ec1n<\/b><\/td>\nPh\u00e2n quy\u1ec1n theo Ph\u00f2ng ban \/ Ch\u1ee9c danh c\u01a1 b\u1ea3n<\/span><\/td>\n\u1ea8n S\u0110T kh\u00e1ch h\u00e0ng, ch\u1ed1ng th\u1ea5t tho\u00e1t Data khi Sales ngh\u1ec9 vi\u1ec7c<\/span><\/td>\n<\/tr>\n
      T\u00ednh di \u0111\u1ed9ng (Mobile App)<\/b><\/td>\nGiao di\u1ec7n Web\/App chung, ch\u1ee7 y\u1ebfu d\u00f9ng t\u1ea1i v\u0103n ph\u00f2ng<\/span><\/td>\nMobile App t\u1ed1i \u01b0u th\u1ef1c \u0111\u1ecba: D\u1eabn kh\u00e1ch xem nh\u00e0, check quy ho\u1ea1ch, quay l\u1ea1i ph\u1ea3n h\u1ed3i ngay<\/span><\/td>\n<\/tr>\n
      Tri\u1ec3n khai & Chi ph\u00ed<\/b><\/td>\nC\u1ea7n th\u1eddi gian t\u00f9y ch\u1ec9nh d\u00e0i (3\u20136 th\u00e1ng), chi ph\u00ed dev \u0111\u1eaft \u0111\u1ecf<\/span><\/td>\n\u0110\u00f3ng g\u00f3i s\u1eb5n (Plug & Play), \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng ngay trong v\u00e0i ng\u00e0y<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
      \"\u1ea2nh
      \u1ea2nh 2: b\u1ea3ng so s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa crm chung v\u00e0 crm b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/figcaption><\/figure>\n

      3. 6 \u0110i\u1ec3m kh\u00e1c bi\u1ec7t then ch\u1ed1t gi\u1eefa CRM chung v\u00e0 CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b><\/h2>\n

      \u0110\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc <\/span>c\u00f3 n\u00ean d\u00f9ng CRM chung cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b> hay kh\u00f4ng, ch\u00fang ta h\u00e3y c\u00f9ng ph\u00e2n t\u00edch s\u00e2u 6 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t mang t\u00ednh quy\u1ebft \u0111\u1ecbnh d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

      3.1. Qu\u1ea3n l\u00fd B\u1ea3ng h\u00e0ng & Tr\u1ea1ng th\u00e1i c\u0103n theo Real-time<\/b><\/h3>\n

      Trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n, s\u1ea3n ph\u1ea9m l\u00e0 h\u1eefu h\u1ea1n v\u00e0 duy nh\u1ea5t (m\u1ed7i c\u0103n h\u1ed9 c\u00f3 m\u00e3 c\u0103n, t\u1ea7ng, h\u01b0\u1edbng, t\u1ea7m nh\u00ecn kh\u00e1c nhau). M\u1ed9t trong nh\u1eefng r\u1ee7i ro l\u1edbn nh\u1ea5t c\u1ee7a s\u00e0n giao d\u1ecbch l\u00e0 t\u00ecnh tr\u1ea1ng <\/span>b\u00e1n tr\u00f9ng c\u0103n<\/b> (hai m\u00f4i gi\u1edbi c\u00f9ng nh\u1eadn c\u1ecdc m\u1ed9t c\u0103n nh\u00e0 c\u00f9ng l\u00fac).<\/span><\/p>\n

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      • CRM chung:<\/b> S\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u01b0\u1ee3c l\u01b0u d\u01b0\u1edbi d\u1ea1ng danh m\u1ee5c h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng. H\u1ec7 th\u1ed1ng kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf kh\u00f3a c\u0103n t\u1ee9c th\u00ec hay hi\u1ec3n th\u1ecb s\u01a1 \u0111\u1ed3 m\u1eb7t b\u1eb1ng (Grid view\/Layout view) \u0111\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c c\u0103n n\u00e0o \u0111ang tr\u1ed1ng hay \u0111\u00e3 gi\u1eef ch\u1ed7.<\/span><\/li>\n
      • CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n:<\/b> T\u00edch h\u1ee3p t\u00ednh n\u0103ng <\/span>qu\u1ea3n l\u00fd b\u1ea3ng h\u00e0ng B\u0110S real-time<\/b>. Ngay khi m\u1ed9t chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n thao t\u00e1c “Gi\u1eef ch\u1ed7” tr\u00ean \u0111i\u1ec7n tho\u1ea1i, m\u00e3 c\u0103n \u0111\u00f3 s\u1ebd l\u1eadp t\u1ee9c chuy\u1ec3n sang tr\u1ea1ng th\u00e1i ch\u1edd duy\u1ec7t v\u00e0 b\u1ecb kh\u00f3a tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng trong v\u00f2ng 15\u201330 ph\u00fat, ng\u0103n ch\u1eb7n tuy\u1ec7t \u0111\u1ed1i t\u00ecnh tr\u1ea1ng ch\u1ed3ng ch\u00e9o giao d\u1ecbch.<\/span><\/li>\n<\/ul>\n

        3.2. C\u1ea5u tr\u00fac kh\u1edbp n\u1ed1i “Kh\u00e1ch h\u00e0ng \u2013 Nhu c\u1ea7u \u2013 T\u00e0i s\u1ea3n”<\/b><\/h3>\n

        M\u1ed9t kh\u00e1ch h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u1eddng c\u00f3 h\u00e0nh vi r\u1ea5t ph\u1ee9c t\u1ea1p: H\u1ecd c\u00f3 th\u1ec3 v\u1eeba l\u00e0 ng\u01b0\u1eddi mua c\u0103n h\u1ed9 2 ph\u00f2ng ng\u1ee7 \u1edf Qu\u1eadn 2, nh\u01b0ng \u0111\u1ed3ng th\u1eddi l\u1ea1i \u0111ang g\u1eedi b\u00e1n m\u1ed9t l\u00f4 \u0111\u1ea5t n\u1ec1n t\u1ea1i \u0110\u1ed3ng Nai.<\/span><\/p>\n

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        • CRM chung:<\/b> Qu\u1ea3n l\u00fd th\u00f4ng tin theo h\u01b0\u1edbng m\u1ed9t chi\u1ec1u. Vi\u1ec7c ghi nh\u1eadn nhu c\u1ea7u mua ho\u1eb7c k\u00fd g\u1eedi b\u1ea5t \u0111\u1ed9ng s\u1ea3n ph\u1ea3i ghi ch\u00fa th\u1ee7 c\u00f4ng v\u00e0o ph\u1ea7n ghi ch\u00fa (Notes), r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u1ecdc ho\u1eb7c \u0111\u1ed1i so\u00e1t.<\/span><\/li>\n
        • CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n:<\/b> S\u1eed d\u1ee5ng thu\u1eadt to\u00e1n <\/span>Matching (Kh\u1edbp n\u1ed1i nhu c\u1ea7u)<\/b>. H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng so s\u00e1nh ti\u00eau ch\u00ed nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng (Ng\u00e2n s\u00e1ch, H\u01b0\u1edbng, V\u1ecb tr\u00ed, S\u1ed1 ph\u00f2ng ng\u1ee7) v\u1edbi kho h\u00e0ng hi\u1ec7n c\u00f3 \u0111\u1ec3 \u0111\u01b0a ra g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u01b0 v\u1ea5n vi\u00ean ch\u1ec9 sau v\u00e0i gi\u00e2y.<\/span><\/li>\n<\/ul>\n

          [D\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng] —-> (Thu\u1eadt to\u00e1n Matching) <—- [R\u1ed5 h\u00e0ng B\u0110S]<\/span><\/p>\n

          (Ng\u00e2n s\u00e1ch, V\u1ecb tr\u00ed, H\u01b0\u1edbng) \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (M\u00e3 c\u0103n, Gi\u00e1, Tr\u1ea1ng th\u00e1i)<\/span><\/p>\n

          \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2502<\/span><\/p>\n

          \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u25bc<\/span><\/p>\n

          \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p t\u1ee9c th\u00ec<\/span><\/p>\n

          3.3. Quy tr\u00ecnh Gi\u1eef ch\u1ed7, \u0110\u1eb7t c\u1ecdc & T\u00ednh Hoa h\u1ed3ng ph\u1ee9c t\u1ea1p<\/b><\/h3>\n

          Kh\u00e1c v\u1edbi quy tr\u00ecnh b\u00e1n h\u00e0ng B2B hay b\u00e1n l\u1ebb th\u00f4ng th\u01b0\u1eddng (T\u1ea1o b\u00e1o gi\u00e1 -> G\u1eedi h\u00f3a \u0111\u01a1n -> Thanh to\u00e1n), quy tr\u00ecnh giao d\u1ecbch b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u1ea3i qua nhi\u1ec1u giai \u0111o\u1ea1n ph\u00e1p l\u00fd kh\u1eaft khe c\u00f9ng c\u01a1 ch\u1ebf chia hoa h\u1ed3ng nhi\u1ec1u c\u1ea5p.<\/span><\/p>\n

            \n
          • CRM chung:<\/b> Kh\u00f4ng c\u00f3 s\u1eb5n workflow cho nghi\u1ec7p v\u1ee5 n\u1ed9p ti\u1ec1n c\u1ecdc, gia h\u1ea1n gi\u1eef ch\u1ed7 hay duy\u1ec7t c\u1ecdc t\u1eeb b\u1ed9 ph\u1eadn th\u1ee7 t\u1ee5c\/k\u1ebf to\u00e1n. Vi\u1ec7c t\u00ednh to\u00e1n hoa h\u1ed3ng ph\u00e2n c\u1ea5p (Sales tr\u1ef1c ti\u1ebfp, Sales h\u1ed7 tr\u1ee3, Tr\u01b0\u1edfng ph\u00f2ng, Gi\u00e1m \u0111\u1ed1c kh\u1ed1i, T\u1ef7 l\u1ec7 hoa h\u1ed3ng s\u00e0n) ph\u1ea3i l\u00e0m ngo\u00e0i file Excel.<\/span><\/li>\n
          • CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n:<\/b> T\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 ph\u1ec5u giao d\u1ecbch B\u0110S. Ngay khi giao d\u1ecbch ho\u00e0n t\u1ea5t, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 chia hoa h\u1ed3ng theo b\u1ea3ng quy chu\u1ea9n \u0111\u00e3 thi\u1ebft l\u1eadp, \u0111\u1ed3ng th\u1eddi theo d\u00f5i l\u1ecbch thanh to\u00e1n t\u1eebng \u0111\u1ee3t theo H\u1ee3p \u0111\u1ed3ng mua b\u00e1n (H\u0110MB) c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

            3.4. B\u1ea3o m\u1eadt d\u1eef li\u1ec7u & Ch\u1ed1ng “ch\u1ea3y m\u00e1u” Data kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

            Data kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n s\u1ed1ng c\u00f2n c\u1ee7a m\u1ecdi s\u00e0n giao d\u1ecbch b\u1ea5t \u0111\u1ed9ng s\u1ea3n. T\u00ecnh tr\u1ea1ng m\u00f4i gi\u1edbi khi ngh\u1ec9 vi\u1ec7c t\u1ef1 \u00fd xu\u1ea5t (export) to\u00e0n b\u1ed9 danh s\u00e1ch kh\u00e1ch h\u00e0ng VIP mang sang c\u00f4ng ty \u0111\u1ed1i th\u1ee7 l\u00e0 b\u00e0i to\u00e1n h\u00f3c chu\u1ea9n m\u00e0 nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd \u0111au \u0111\u1ea7u.<\/span><\/p>\n

              \n
            • CRM chung:<\/b> C\u01a1 ch\u1ebf ph\u00e2n quy\u1ec1n d\u1eebng \u1edf m\u1ee9c cho xem ho\u1eb7c kh\u00f4ng cho xem record. N\u1ebfu ph\u00e2n quy\u1ec1n cho Sales xem th\u00f4ng tin \u0111\u1ec3 g\u1ecdi \u0111i\u1ec7n, Sales ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y tr\u1ecdn v\u1eb9n s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111\u1ecba ch\u1ec9 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
            • CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n:<\/b> \u0110\u01b0a ra gi\u1ea3i ph\u00e1p b\u1ea3o m\u1eadt n\u00e2ng cao b\u1eb1ng c\u00e1ch <\/span>m\u00e3 h\u00f3a\/\u1ea9n s\u1ed1 \u0111i\u1ec7n tho\u1ea1i<\/b> (v\u00ed d\u1ee5: <\/span>0908***123<\/span>). Chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi tr\u1ef1c ti\u1ebfp th\u00f4ng qua \u1ee9ng d\u1ee5ng Mobile\/T\u1ed5ng \u0111\u00e0i IP t\u00edch h\u1ee3p m\u00e0 kh\u00f4ng c\u1ea7n nh\u00ecn th\u1ea5y s\u1ed1 \u0111\u1ea7y \u0111\u1ee7. Khi nh\u00e2n s\u1ef1 ngh\u1ec9 vi\u1ec7c, qu\u1ea3n l\u00fd ch\u1ec9 c\u1ea7n thu h\u1ed3i t\u00e0i kho\u1ea3n, to\u00e0n b\u1ed9 l\u1ecbch s\u1eed ch\u0103m s\u00f3c v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1eabn gi\u1eef nguy\u00ean t\u1ea1i doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

              3.5. T\u00ednh di \u0111\u1ed9ng (Mobile First) cho Sales th\u1ef1c \u0111\u1ecba<\/b><\/h3>\n

              M\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n d\u00e0nh h\u01a1n 60% th\u1eddi gian ngo\u00e0i th\u1ecb tr\u01b0\u1eddng: \u0111i d\u1eabn kh\u00e1ch xem nh\u00e0 m\u1eabu, kh\u1ea3o s\u00e1t quy ho\u1ea1ch, g\u1eb7p m\u1eb7t t\u01b0 v\u1ea5n t\u1ea1i cafe hay l\u00e0m th\u1ee7 t\u1ee5c c\u00f4ng ch\u1ee9ng.<\/span><\/p>\n

                \n
              • CRM chung:<\/b> M\u1eb7c d\u00f9 c\u00f3 App Mobile nh\u01b0ng giao di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ch\u1ee7 y\u1ebfu cho c\u00f4ng vi\u1ec7c nh\u1eadp li\u1ec7u v\u0103n ph\u00f2ng, \u0111\u00f2i h\u1ecfi nhi\u1ec1u thao t\u00e1c ph\u1ee9c t\u1ea1p.<\/span><\/li>\n
              • CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n:<\/b> X\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m th\u1ef1c \u0111\u1ecba:<\/span>\n
                  \n
                • Cho ph\u00e9p tra c\u1ee9u nhanh b\u1ea3ng h\u00e0ng ngay khi \u0111ang \u0111\u1ee9ng c\u00f9ng kh\u00e1ch t\u1ea1i d\u1ef1 \u00e1n.<\/span><\/li>\n
                • \u0110\u1ecbnh v\u1ecb GPS check-in \u0111i\u1ec3m h\u1eb9n v\u1edbi kh\u00e1ch.<\/span><\/li>\n
                • T\u1ea1o nhanh ghi ch\u00fa b\u1eb1ng gi\u1ecdng n\u00f3i sau cu\u1ed9c h\u1ecdp.<\/span><\/li>\n
                • \u0110\u1ecbnh v\u1ecb v\u00e0 g\u1eedi v\u1ecb tr\u00ed b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng (Saleskit) qua Zalo\/Viber cho kh\u00e1ch h\u00e0ng trong 1 ch\u1ea1m.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                  3.6. Chi ph\u00ed tri\u1ec3n khai v\u00e0 Th\u1eddi gian t\u00f9y ch\u1ec9nh (Customization)<\/b><\/h3>\n

                  Nhi\u1ec1u doanh nghi\u1ec7p l\u1ea7m t\u01b0\u1edfng mua gi\u1ea3i ph\u00e1p CRM chung s\u1ebd ti\u1ebft ki\u1ec7m h\u01a1n, nh\u01b0ng th\u1ef1c t\u1ebf “chi ph\u00ed \u1ea9n” cho vi\u1ec7c t\u00f9y bi\u1ebfn l\u1ea1i r\u1ea5t \u0111\u1eaft \u0111\u1ecf.<\/span><\/p>\n

                    \n
                  • CRM chung:<\/b> Chi ph\u00ed b\u1ea3n quy\u1ec1n ban \u0111\u1ea7u c\u00f3 th\u1ec3 r\u1ebb, nh\u01b0ng \u0111\u1ec3 thu\u00ea \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n (Consultant) ho\u1eb7c l\u1eadp tr\u00ecnh vi\u00ean t\u00f9y bi\u1ebfn l\u1ea1i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng theo nghi\u1ec7p v\u1ee5 B\u0110S c\u00f3 th\u1ec3 t\u1ed1n t\u1eeb v\u00e0i tr\u0103m tri\u1ec7u \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng, m\u1ea5t t\u1eeb 3 \u0111\u1ebfn 6 th\u00e1ng tri\u1ec3n khai m\u00e0 v\u1eabn ch\u01b0a ch\u1eafc m\u01b0\u1ee3t m\u00e0.<\/span><\/li>\n
                  • CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n:<\/b> \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00f3ng g\u00f3i s\u1eb5n (Standardized). Doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, t\u1ea3i d\u1eef li\u1ec7u b\u1ea3ng h\u00e0ng l\u00ean l\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o v\u1eadn h\u00e0nh ngay (Plug & Play) trong v\u00f2ng 24\u201348 gi\u1edd, gi\u00fap ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed v\u00e0 th\u1eddi gian.<\/span><\/li>\n<\/ul>\n
                    \"\u1ea2nh
                    \u1ea2nh 3: \u0111i\u1ec3m kh\u00e1c bi\u1ec7t then ch\u1ed1t gi\u1eefa crm chung v\u00e0 crm b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/figcaption><\/figure>\n

                    4. Doanh nghi\u1ec7p b\u1ea1n n\u00ean ch\u1ecdn CRM chung hay CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n?<\/b><\/h2>\n

                    Nh\u1eb1m gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn nh\u1ea5t, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 khuy\u1ebfn ngh\u1ecb d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p:<\/span><\/p>\n

                    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/p>\n

                    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2502<\/span><\/p>\n

                    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510<\/span><\/p>\n

                    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u25bc \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u25bc<\/span><\/p>\n

                    Doanh nghi\u1ec7p \u0110a ng\u00e0nh \/ B2B\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Doanh nghi\u1ec7p B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/span><\/p>\n

                    – Mu\u1ed1n t\u1ef1 t\u00f9y bi\u1ebfn chi ti\u1ebft\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 – C\u1ea7n B\u1ea3ng h\u00e0ng Real-time<\/span><\/p>\n

                    – C\u00f3 \u0111\u1ed7i ng\u0169 IT\/Admin m\u1ea1nh \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 – C\u1ea7n \u1ea9n S\u0110T & T\u1ef1 \u0111\u1ed9ng c\u1ecdc<\/span><\/p>\n

                    – T\u1eadp trung Email Automation \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 – \u0110\u1ed9i ng\u0169 Sales th\u1ef1c \u0111\u1ecba l\u1edbn<\/span><\/p>\n

                    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2502 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2502<\/span><\/p>\n

                    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u25bc \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u25bc<\/span><\/p>\n

                    \u00a0\u00a0[Ch\u1ecdn CRM Chung] \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 [Ch\u1ecdn CRM B\u1ea5t \u0110\u1ed9ng S\u1ea3n]<\/span><\/p>\n

                    \u00a0(Salesforce, HubSpot…)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (Landsoft, Meey CRM…)<\/span><\/p>\n

                    4.1. Khi n\u00e0o n\u00ean ch\u1ecdn CRM chung?<\/b><\/h3>\n

                    B\u1ea1n n\u00ean c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p CRM chung n\u1ebfu doanh nghi\u1ec7p thu\u1ed9c c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau:<\/span><\/p>\n

                      \n
                    • Doanh nghi\u1ec7p t\u1eadp \u0111o\u00e0n ho\u1ea1t \u0111\u1ed9ng \u0111a ng\u00e0nh, trong \u0111\u00f3 m\u1ea3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 \u0111\u1ea7u t\u01b0 ph\u1ee5.<\/span><\/li>\n
                    • Doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 IT v\u00e0 chuy\u00ean gia h\u1ec7 th\u1ed1ng (System Administrator) m\u1ea1nh, \u0111\u1ee7 n\u0103ng l\u1ef1c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o tr\u00ec c\u00e1c module ri\u00eang tr\u00ean n\u1ec1n t\u1ea3ng Salesforce ho\u1eb7c Zoho.<\/span><\/li>\n
                    • Doanh nghi\u1ec7p t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o ho\u1ea1t \u0111\u1ed9ng Inbound Marketing, nu\u00f4i d\u01b0\u1ee1ng Lead qua Email Automation quy m\u00f4 l\u1edbn to\u00e0n c\u1ea7u m\u00e0 ch\u01b0a c\u1ea7n qu\u1ea3n l\u00fd b\u1ea3ng h\u00e0ng ph\u1ee9c t\u1ea1p.<\/span><\/li>\n<\/ul>\n

                      4.2. Khi n\u00e0o B\u1eaeT BU\u1ed8C ch\u1ecdn CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n chuy\u00ean bi\u1ec7t?<\/b><\/h3>\n

                      Doanh nghi\u1ec7p n\u00ean trang b\u1ecb <\/span>ph\u1ea7n m\u1ec1m CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n chuy\u00ean bi\u1ec7t<\/b> ngay t\u1eeb \u0111\u1ea7u n\u1ebfu r\u01a1i v\u00e0o c\u00e1c m\u00f4 h\u00ecnh sau:<\/span><\/p>\n

                        \n
                      • Ch\u1ee7 \u0111\u1ea7u t\u01b0 d\u1ef1 \u00e1n, S\u00e0n giao d\u1ecbch F1, F2 ho\u1eb7c \u0110\u01a1n v\u1ecb t\u1ed5ng \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/span><\/li>\n
                      • S\u00e0n giao d\u1ecbch B\u0110S Th\u1ed5 c\u01b0\/Ch\u1ee7 nh\u00e0 k\u00fd g\u1eedi c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ngu\u1ed3n h\u00e0ng l\u1edbn c\u1ea7n kh\u1edbp n\u1ed1i nhanh v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi mua.<\/span><\/li>\n
                      • \u0110\u1ed9i ng\u0169 kinh doanh t\u1eeb 10 nh\u00e2n s\u1ef1 tr\u1edf l\u00ean, th\u01b0\u1eddng xuy\u00ean \u0111i th\u1ef1c \u0111\u1ecba v\u00e0 g\u1eb7p t\u00ecnh tr\u1ea1ng tr\u00f4i data, \u0111\u1ee5ng kh\u00e1ch ho\u1eb7c ch\u1ed3ng ch\u00e9o b\u1ea3ng h\u00e0ng.<\/span><\/li>\n
                      • Nh\u00e0 qu\u1ea3n l\u00fd mu\u1ed1n ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd t\u00e0i s\u1ea3n d\u1eef li\u1ec7u, ch\u1ed1ng th\u1ea5t tho\u00e1t data kh\u00e1ch h\u00e0ng khi nh\u00e2n s\u1ef1 bi\u1ebfn \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n

                        5. Top 3 Sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn S\u00e0n B\u0110S th\u1ea5t b\u1ea1i khi d\u00f9ng CRM<\/b><\/h2>\n

                        D\u00f9 b\u1ea1n ch\u1ecdn h\u1ec7 th\u1ed1ng n\u00e0o, vi\u1ec7c tri\u1ec3n khai th\u1ea5t b\u1ea1i v\u1eabn c\u00f3 th\u1ec3 x\u1ea3y ra n\u1ebfu v\u1ea5p ph\u1ea3i 3 sai l\u1ea7m chi\u1ebfn l\u01b0\u1ee3c sau:<\/span><\/p>\n

                          \n
                        1. C\u1ed1 g\u1eafng “\u00e9p” CRM chung ch\u1ea1y quy tr\u00ecnh B\u0110S:<\/b> C\u1ed1 c\u1eaft g\u1ecdt c\u00e1c t\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m b\u00e1n l\u1ebb \u0111\u1ec3 \u00e1p v\u00e0o ng\u00e0nh B\u0110S. H\u1eadu qu\u1ea3 l\u00e0 t\u1ed1n ng\u00e2n s\u00e1ch t\u00f9y ch\u1ec9nh nh\u01b0ng Sales v\u1eabn ph\u1ea3i s\u1eed d\u1ee5ng file Excel song song \u0111\u1ec3 theo d\u00f5i b\u1ea3ng h\u00e0ng.<\/span><\/li>\n
                        2. L\u1ef1a ch\u1ecdn giao di\u1ec7n qu\u00e1 c\u1ea7u k\u1ef3, thi\u1ebfu \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng:<\/b> M\u00f4i gi\u1edbi B\u0110S r\u1ea5t ng\u1ea1i nh\u1eadp li\u1ec7u r\u01b0\u1eddm r\u00e0 tr\u00ean m\u00e1y t\u00ednh. N\u1ebfu CRM kh\u00f4ng c\u00f3 Mobile App ti\u1ec7n l\u1ee3i, t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean t\u1eeb ch\u1ed1i s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng l\u00ean \u0111\u1ebfn h\u01a1n 80%.<\/span><\/li>\n
                        3. Qu\u1ea3n l\u00fd thi\u1ebfu quy\u1ebft li\u1ec7t trong vi\u1ec7c \u0111\u01b0a CRM v\u00e0o KPI:<\/b> Tri\u1ec3n khai CRM l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u1ec1 th\u00f3i quen l\u00e0m vi\u1ec7c. N\u1ebfu l\u00e3nh \u0111\u1ea1o kh\u00f4ng g\u1eafn vi\u1ec7c c\u1eadp nh\u1eadt d\u1eef li\u1ec7u CRM v\u00e0o ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t (KPI) ho\u1eb7c th\u01b0\u1edfng hoa h\u1ed3ng h\u00e0ng th\u00e1ng, ph\u1ea7n m\u1ec1m s\u1ebd nhanh ch\u00f3ng b\u1ecb b\u1ecf qu\u00ean.<\/span><\/li>\n<\/ol>\n

                          6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/b><\/h2>\n

                          S\u00e0n B\u0110S nh\u1ecf d\u01b0\u1edbi 5 ng\u01b0\u1eddi c\u00f3 n\u00ean d\u00f9ng CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00f4ng?<\/b><\/h3>\n

                          C\u00f3.<\/b> Ngay c\u1ea3 v\u1edbi team nh\u1ecf, vi\u1ec7c d\u00f9ng CRM B\u0110S gi\u00fap b\u1ea1n chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ngay t\u1eeb \u0111\u1ea7u, tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u1ea5t data khi nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c v\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p \u0111\u1ec3 s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4 (scale-up) sau n\u00e0y.<\/span><\/p>\n

                          CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 thay th\u1ebf \u0111\u01b0\u1ee3c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd ngu\u1ed3n h\u00e0ng kh\u00f4ng?<\/b><\/h3>\n

                          Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3.<\/b> H\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n m\u1ec1m CRM B\u0110S hi\u1ec7n \u0111\u1ea1i \u0111\u1ec1u t\u00edch h\u1ee3p s\u1eb5n module qu\u1ea3n l\u00fd kho h\u00e0ng\/b\u1ea3ng h\u00e0ng. H\u1ec7 th\u1ed1ng cho ph\u00e9p ph\u00e2n lo\u1ea1i chi ti\u1ebft ngu\u1ed3n h\u00e0ng k\u00fd g\u1eedi, ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n, ch\u1ee7 nh\u00e0 v\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111\u1ed1i so\u00e1t v\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

                          Chi ph\u00ed s\u1eed d\u1ee5ng CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n hi\u1ec7n nay kho\u1ea3ng bao nhi\u00eau?<\/b><\/h3>\n

                          Chi ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh theo d\u1ea1ng thu\u00ea bao (SaaS) theo th\u00e1ng\/n\u0103m d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng (User). M\u1ee9c gi\u00e1 trung b\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb <\/span>100.000 VN\u0110 – 300.000 VN\u0110\/user\/th\u00e1ng<\/b> \u0111\u1ed1i v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00f3ng g\u00f3i trong n\u01b0\u1edbc, r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi chi ph\u00ed t\u00f9y bi\u1ebfn c\u00e1c h\u1ec7 th\u1ed1ng CRM ngo\u1ea1i.<\/span><\/p>\n

                          K\u1ebft lu\u1eadn<\/b><\/h2>\n

                          Hi\u1ec3u r\u00f5 <\/span>s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CRM chung v\u00e0 CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b> ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 th\u00f4ng minh. Trong khi CRM chung mang l\u1ea1i s\u1ef1 linh ho\u1ea1t t\u1ed5ng th\u1ec3 cho nhi\u1ec1u ng\u00e0nh ngh\u1ec1, th\u00ec <\/span>CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n chuy\u00ean bi\u1ec7t<\/b> m\u1edbi ch\u00ednh l\u00e0 “v\u0169 kh\u00ed s\u1eafc b\u00e9n” gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 c\u00e1c b\u00e0i to\u00e1n \u0111\u1eb7c th\u00f9 nh\u01b0 b\u1ea3ng h\u00e0ng real-time, kh\u1edbp n\u1ed1i nhu c\u1ea7u, t\u00ednh hoa h\u1ed3ng v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/span><\/p>\n

                           <\/p>\n","protected":false},"excerpt":{"rendered":"

                          Nhi\u1ec1u s\u00e0n giao d\u1ecbch b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i t\u1eebng b\u1ecf ra h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng c\u00f9ng h\u00e0ng th\u00e1ng tr\u1eddi \u0111\u1ec3 tri\u1ec3n khai c\u00e1c h\u1ec7… <\/p>\n","protected":false},"author":1,"featured_media":39909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-39896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/39896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/comments?post=39896"}],"version-history":[{"count":2,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/39896\/revisions"}],"predecessor-version":[{"id":39912,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/39896\/revisions\/39912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media\/39909"}],"wp:attachment":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media?parent=39896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/categories?post=39896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/tags?post=39896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}