{"id":39940,"date":"2026-10-12T14:58:10","date_gmt":"2026-10-12T07:58:10","guid":{"rendered":"https:\/\/meeycrm.com\/tin-tuc\/?p=39940"},"modified":"2026-10-12T14:58:10","modified_gmt":"2026-10-12T07:58:10","slug":"tieu-chi-chon-mua-crm-bat-dong-san-tot","status":"publish","type":"post","link":"https:\/\/meeycrm.com\/tin-tuc\/tieu-chi-chon-mua-crm-bat-dong-san-tot","title":{"rendered":"9 Ti\u00eau Ch\u00ed Ch\u1ecdn Mua CRM B\u1ea5t \u0110\u1ed9ng S\u1ea3n T\u1ed1t Nh\u1ea5t Cho Doanh Nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n (B\u0110S) \u0111ang bu\u1ed9c c\u00e1c s\u00e0n giao d\u1ecbch l\u1eabn ch\u1ee7 \u0111\u1ea7u t\u01b0 ph\u1ea3i thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3n tr\u1ecb. Tuy nhi\u00ean, vi\u1ec7c \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m CRM kh\u00f4ng \u0111\u00fang c\u00e1ch ho\u1eb7c ch\u1ecdn sai h\u1ec7 th\u1ed1ng th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng c\u00f9ng s\u1ef1 ph\u1ea3n \u0111\u1ed1i t\u1eeb \u0111\u1ed9i ng\u0169 kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ch\u00ednh x\u00e1c nh\u1ea5t, b\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch chi ti\u1ebft <\/span><b>9 ti\u00eau ch\u00ed ch\u1ecdn mua crm b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t<\/b><span style=\"font-weight: 400;\">, gi\u00fap t\u1ed1i \u01b0u quy tr\u00ecnh v\u1eadn h\u00e0nh, b\u1ea3o m\u1eadt t\u1ec7p kh\u00e1ch h\u00e0ng VIP v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i giao d\u1ecbch.<\/span><\/p>\n<h2><b>1. T\u1ea1i sao CRM ph\u1ed5 th\u00f4ng kh\u00f4ng \u0111\u1ee7 \u0111\u00e1p \u1ee9ng ng\u00e0nh B\u1ea5t \u0111\u1ed9ng s\u1ea3n?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u doanh nghi\u1ec7p B\u0110S t\u1eebng th\u1ea5t b\u1ea1i khi c\u1ed1 g\u1eafng \u00e1p d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m CRM ph\u1ed5 th\u00f4ng (nh\u01b0 CRM qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng b\u00e1n l\u1ebb hay d\u1ecbch v\u1ee5 th\u00f4ng th\u01b0\u1eddng). Nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i n\u1eb1m \u1edf <\/span><b>\u0111\u1eb7c th\u00f9 \u0111\u1ed9c b\u1ea3n c\u1ee7a ng\u00e0nh B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao &amp; Chu k\u1ef3 b\u00e1n d\u00e0i:<\/b><span style=\"font-weight: 400;\"> Kh\u00e1ch h\u00e0ng kh\u00f4ng mua B\u0110S trong v\u00e0i ph\u00fat nh\u01b0 h\u00e0ng ti\u00eau d\u00f9ng. V\u00f2ng \u0111\u1eddi ch\u0103m s\u00f3c m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead) c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1eeb 3 th\u00e1ng, 6 th\u00e1ng \u0111\u1ebfn nhi\u1ec1u n\u0103m v\u1edbi h\u00e0ng ch\u1ee5c l\u1ea7n ti\u1ebfp x\u00fac.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bi\u1ebfn \u0111\u1ed9ng gi\u1ecf h\u00e0ng theo t\u1eebng gi\u00e2y:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t d\u1ef1 \u00e1n c\u00f3 h\u00e0ng ngh\u00ecn c\u0103n h\u1ed9\/l\u00f4 \u0111\u1ea5t, tr\u1ea1ng th\u00e1i s\u1ea3n ph\u1ea9m (<\/span><i><span style=\"font-weight: 400;\">Tr\u1ed1ng, Gi\u1eef ch\u1ed7, \u0110\u1eb7t c\u1ecdc, \u0110\u00e3 b\u00e1n<\/span><\/i><span style=\"font-weight: 400;\">) thay \u0111\u1ed5i li\u00ean t\u1ee5c theo th\u1eddi gian th\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 bi\u1ebfn \u0111\u1ed9ng cao:<\/b><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1 Sales B\u0110S r\u1ea5t l\u1edbn. Khi m\u1ed9t Chuy\u00ean vi\u00ean kinh doanh ngh\u1ec9 vi\u1ec7c, r\u1ee7i ro m\u1ea5t tr\u1eafng t\u1ec7p data kh\u00e1ch h\u00e0ng VIP l\u00e0 r\u1ea5t cao n\u1ebfu kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u ch\u1eb7t ch\u1ebd.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_39957\" aria-describedby=\"caption-attachment-39957\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39957\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/tai_sao_crm_pho_thong_khong_du_dap_ung_nganh_bat_dong_san.jpeg\" alt=\"\u1ea2nh 1: t\u1ea1i sao crm ph\u1ed5 th\u00f4ng kh\u00f4ng \u0111\u1ee7 \u0111\u00e1p \u1ee9ng ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n\" width=\"1024\" height=\"559\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/tai_sao_crm_pho_thong_khong_du_dap_ung_nganh_bat_dong_san.jpeg 1024w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/tai_sao_crm_pho_thong_khong_du_dap_ung_nganh_bat_dong_san-300x164.jpeg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/tai_sao_crm_pho_thong_khong_du_dap_ung_nganh_bat_dong_san-768x419.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-39957\" class=\"wp-caption-text\">\u1ea2nh 1: t\u1ea1i sao crm ph\u1ed5 th\u00f4ng kh\u00f4ng \u0111\u1ee7 \u0111\u00e1p \u1ee9ng ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/figcaption><\/figure>\n<p><b>N\u1ed7i \u0111au ph\u1ed5 bi\u1ebfn:<\/b><span style=\"font-weight: 400;\"> Kh\u00f4ng s\u1eed d\u1ee5ng CRM chuy\u00ean bi\u1ec7t d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng \u0111\u1ee5ng kh\u00e1ch, ch\u1ed1t tr\u00f9ng c\u0103n, th\u1ea5t tho\u00e1t data, v\u00e0 ban l\u00e3nh \u0111\u1ea1o kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng \u0111\u1ed3ng chi ph\u00ed Marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 [ TR\u01af\u1edaC CRM B\u0110S ]\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 [ SAU CRM B\u0110S CHUY\u00caN BI\u1ec6T ]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0+&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;+\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 +&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-+<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0| &#8211; Gi\u1ecf h\u00e0ng Excel ch\u1ed3ng ch\u00e9o |\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 | &#8211; Gi\u1ecf h\u00e0ng c\u1eadp nh\u1eadt th\u1eddi gian th\u1ef1c |<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0| &#8211; M\u1ea5t Data khi Sale ngh\u1ec9 |\u00a0 ==========&gt; | &#8211; B\u1ea3o m\u1eadt &amp; \u1ea8n S\u0110T kh\u00e1ch h\u00e0ng\u00a0 \u00a0 |<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0| &#8211; Chia Lead th\u1ee7 c\u00f4ng \u00a0 \u00a0 |\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 | &#8211; T\u1ef1 \u0111\u1ed9ng chia Lead d\u01b0\u1edbi 5 ph\u00fat\u00a0 |<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0| &#8211; B\u00e1o c\u00e1o sai l\u1ec7ch \u00a0 \u00a0 \u00a0 |\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 | &#8211; B\u00e1o c\u00e1o Real-time ch\u00ednh x\u00e1c\u00a0 \u00a0 |<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0+&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;+\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 +&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-+<\/span><\/p>\n<h2><b>2. Top 9 ti\u00eau ch\u00ed ch\u1ecdn mua CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t nh\u1ea5t<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u1ea7n m\u1ec1m tr\u00ean th\u1ecb tr\u01b0\u1eddng, ban qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p B\u0110S c\u1ea7n \u0111\u1ed1i chi\u1ebfu tr\u1ef1c ti\u1ebfp v\u1edbi 9 ti\u00eau ch\u00ed c\u1ed1t l\u00f5i d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<h3><b>2.1. Qu\u1ea3n l\u00fd gi\u1ecf h\u00e0ng &amp; s\u1ea3n ph\u1ea9m theo th\u1eddi gian th\u1ef1c (Real-time Inventory)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t ph\u00e2n bi\u1ec7t CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng CRM th\u00f4ng th\u01b0\u1eddng. M\u1ed9t ph\u1ea7n m\u1ec1m CRM B\u0110S t\u1ed1t ph\u1ea3i \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t &#8220;trung t\u00e2m \u0111i\u1ec1u ph\u1ed1i gi\u1ecf h\u00e0ng&#8221; chu\u1ea9n x\u00e1c.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i t\u1ee9c th\u00ec:<\/b><span style=\"font-weight: 400;\"> Cho ph\u00e9p qu\u1ea3n l\u00fd b\u1ea3ng h\u00e0ng s\u01a1 c\u1ea5p (D\u1ef1 \u00e1n) v\u00e0 th\u1ee9 c\u1ea5p (Th\u1ed5 c\u01b0, Cho thu\u00ea) v\u1edbi c\u00e1c tr\u1ea1ng th\u00e1i r\u00f5 r\u00e0ng (<\/span><i><span style=\"font-weight: 400;\">M\u1edf b\u00e1n, Gi\u1eef ch\u1ed7, \u0110\u00e3 c\u1ecdc, \u0110\u00e3 thanh to\u00e1n<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh n\u0103ng Lock c\u0103n (Gi\u1eef ch\u1ed7) th\u00f4ng minh:<\/b><span style=\"font-weight: 400;\"> Khi Sale b\u1ea5m gi\u1eef ch\u1ed7 tr\u00ean h\u1ec7 th\u1ed1ng, c\u0103n h\u1ed9 \u0111\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng kh\u00f3a l\u1ea1i trong kho\u1ea3ng th\u1eddi gian quy \u0111\u1ecbnh (v\u00ed d\u1ee5: 15-30 ph\u00fat) \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng 2 Sale ch\u1ed1t c\u00f9ng 1 c\u0103n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u1ed9 l\u1ecdc s\u1ea3n ph\u1ea9m \u0111a chi\u1ec1u:<\/b><span style=\"font-weight: 400;\"> T\u00ecm ki\u1ebfm nhanh ch\u00f3ng theo d\u1ef1 \u00e1n, ph\u00e2n khu, kho\u1ea3ng gi\u00e1, di\u1ec7n t\u00edch, h\u01b0\u1edbng nh\u00e0, s\u1ed1 ph\u00f2ng ng\u1ee7, phong th\u1ee7y.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_39958\" aria-describedby=\"caption-attachment-39958\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39958\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/top_9_tieu_chi_chon_mua_crm_bat_dong_san_tot_nhat.jpeg\" alt=\"\u1ea2nh 2: top 9 ti\u00eau ch\u00ed ch\u1ecdn mua crm b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t nh\u1ea5t\" width=\"1024\" height=\"559\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/top_9_tieu_chi_chon_mua_crm_bat_dong_san_tot_nhat.jpeg 1024w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/top_9_tieu_chi_chon_mua_crm_bat_dong_san_tot_nhat-300x164.jpeg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/top_9_tieu_chi_chon_mua_crm_bat_dong_san_tot_nhat-768x419.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-39958\" class=\"wp-caption-text\">\u1ea2nh 2: top 9 ti\u00eau ch\u00ed ch\u1ecdn mua crm b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t nh\u1ea5t<\/figcaption><\/figure>\n<h3><b>2.2. Thu th\u1eadp &amp; Ph\u00e2n b\u1ed5 Lead t\u1ef1 \u0111\u1ed9ng (Automated Lead Routing)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong ng\u00e0nh B\u0110S, &#8220;t\u1ed1c \u0111\u1ed9 l\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n&#8221;. Kh\u00e1ch h\u00e0ng \u0111i\u1ec1n form t\u01b0 v\u1ea5n B\u0110S th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u1edf nhi\u1ec1u k\u00eanh c\u00f9ng l\u00fac. N\u1ebfu Sale kh\u00f4ng li\u00ean h\u1ec7 trong 5 ph\u00fat \u0111\u1ea7u ti\u00ean, t\u1ef7 l\u1ec7 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t ti\u00eau ch\u00ed ch\u1ecdn mua CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t l\u00e0 kh\u1ea3 n\u0103ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gom Lead \u0111a k\u00eanh t\u1eadp trung:<\/b><span style=\"font-weight: 400;\"> T\u1ef1 \u0111\u1ed9ng \u0111\u1ed5 d\u1eef li\u1ec7u t\u1eeb Facebook Ads, Google Ads, Landing Page, Zalo OA, TikTok Ads, v\u00e0 c\u00e1c c\u1ed5ng th\u00f4ng tin (Batdongsan.com.vn, Homedy) v\u1ec1 m\u1ed9t m\u00e0n h\u00ecnh duy nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy t\u1eafc ph\u00e2n b\u1ed5 th\u00f4ng minh:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Xoay v\u00f2ng (Round-Robin):<\/span><\/i><span style=\"font-weight: 400;\"> Chia \u0111\u1ec1u cho c\u00e1c Sale \u0111ang online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Theo n\u0103ng l\u1ef1c (Performance-based):<\/span><\/i><span style=\"font-weight: 400;\"> \u01afu ti\u00ean Lead ch\u1ea5t l\u01b0\u1ee3ng cho Top Sale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Th\u1ef1c \u0111\u1ecba (Territory-based):<\/span><\/i><span style=\"font-weight: 400;\"> Chia Lead theo khu v\u1ef1c d\u1ef1 \u00e1n m\u00e0 Sale ph\u1ee5 tr\u00e1ch.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3nh b\u00e1o t\u1ee9c th\u00ec:<\/b><span style=\"font-weight: 400;\"> G\u1eedi th\u00f4ng b\u00e1o Push Notification qua Mobile App ho\u1eb7c Zalo\/Telegram cho Sale ngay khi c\u00f3 Lead m\u1edbi.<\/span><\/li>\n<\/ul>\n<h3><b>2.3. T\u00edch h\u1ee3p \u0111a k\u00eanh &amp; Ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng (Omnichannel &amp; Automation)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i l\u01b0u tr\u1eef th\u00f4ng tin, m\u00e0 ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 ch\u1ee7 \u0111\u1ed9ng gi\u00fap Sale nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00edch h\u1ee3p T\u1ed5ng \u0111\u00e0i \u1ea3o (Cloud Call Center\/VoIP):<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">G\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng ngay tr\u00ean giao di\u1ec7n CRM ch\u1ec9 v\u1edbi 1 click (Click-to-call).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">T\u1ef1 \u0111\u1ed9ng ghi \u00e2m cu\u1ed9c g\u1ecdi \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 k\u1ecbch b\u1ea3n t\u01b0 v\u1ea5n c\u1ee7a Sale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hi\u1ec3n th\u1ecb pop-up th\u00f4ng tin l\u1ecbch s\u1eed giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng khi c\u00f3 cu\u1ed9c g\u1ecdi \u0111\u1ebfn.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u1ecbch b\u1ea3n nu\u00f4i d\u01b0\u1ee1ng t\u1ef1 \u0111\u1ed9ng (Lead Nurturing):<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">T\u1ef1 \u0111\u1ed9ng g\u1eedi tin nh\u1eafn Zalo ZNS, Email, SMS Brandname ch\u00fac m\u1eebng sinh nh\u1eadt, g\u1eedi b\u00e1o gi\u00e1 d\u1ef1 \u00e1n, ti\u1ebfn \u0111\u1ed9 x\u00e2y d\u1ef1ng ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh chi\u1ebft kh\u1ea5u theo l\u1ecbch tr\u00ecnh thi\u1ebft l\u1eadp s\u1eb5n.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>2.4. Ph\u00e2n quy\u1ec1n &amp; B\u1ea3o m\u1eadt d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nghi\u00eam ng\u1eb7t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ec7p kh\u00e1ch h\u00e0ng (Data) l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a s\u00e0n giao d\u1ecbch B\u0110S. M\u1ed9t h\u1ec7 th\u1ed1ng CRM t\u1ed1t ph\u1ea3i b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n n\u00e0y tr\u01b0\u1edbc m\u1ecdi nguy c\u01a1 r\u00f2 r\u1ec9.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e3 h\u00f3a d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m:<\/b><span style=\"font-weight: 400;\"> M\u1edbi ti\u1ebfp nh\u1eadn Lead, h\u1ec7 th\u1ed1ng c\u1ea7n \u1ea9n 3-4 s\u1ed1 gi\u1eefa c\u1ee7a S\u1ed1 \u0111i\u1ec7n tho\u1ea1i (V\u00ed d\u1ee5: <\/span><span style=\"font-weight: 400;\">0912.xxx.789<\/span><span style=\"font-weight: 400;\">). Ch\u1ec9 khi giao d\u1ecbch chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t sinh h\u1ee3p \u0111\u1ed3ng ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n, Sale m\u1edbi th\u1ea5y \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n quy\u1ec1n ph\u00e2n c\u1ea5p ch\u1eb7t ch\u1ebd:<\/b><span style=\"font-weight: 400;\"> Sale ch\u1ec9 th\u1ea5y kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh; Tr\u01b0\u1edfng ph\u00f2ng th\u1ea5y kh\u00e1ch h\u00e0ng c\u1ee7a Team; Gi\u00e1m \u0111\u1ed1c th\u1ea5y to\u00e0n b\u1ed9 d\u1eef li\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ed1ng tr\u00edch xu\u1ea5t Data (Anti-Export):<\/b><span style=\"font-weight: 400;\"> Gi\u1edbi h\u1ea1n ho\u1eb7c c\u1ea5m ho\u00e0n to\u00e0n quy\u1ec1n xu\u1ea5t file Excel \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u1eadt k\u00fd thao t\u00e1c (Audit Log):<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i chi ti\u1ebft ai \u0111\u00e3 xem, ch\u1ec9nh s\u1eeda, x\u00f3a ho\u1eb7c t\u1ea3i xu\u1ed1ng d\u1eef li\u1ec7u n\u00e0o, v\u00e0o th\u1eddi gian n\u00e0o.<\/span><\/li>\n<\/ul>\n<h3><b>2.5. H\u1ed7 tr\u1ee3 Mobile App m\u01b0\u1ee3t m\u00e0 cho Sale th\u1ef1c \u0111\u1ecba<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00f4i gi\u1edbi B\u0110S d\u00e0nh 70% th\u1eddi gian \u1edf ngo\u00e0i th\u1ecb tr\u01b0\u1eddng (d\u1eabn kh\u00e1ch \u0111i xem d\u1ef1 \u00e1n, ti\u1ebfp kh\u00e1ch t\u1ea1i c\u00e0 ph\u00ea, \u0111i tr\u1ef1c ca d\u1ef1 \u00e1n). Do \u0111\u00f3, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng (Mobile App) l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tra c\u1ee9u gi\u1ecf h\u00e0ng di \u0111\u1ed9ng:<\/b><span style=\"font-weight: 400;\"> Cho ph\u00e9p Sale ki\u1ec3m tra t\u00ecnh tr\u1ea1ng c\u0103n h\u1ed9 v\u00e0 s\u01a1 \u0111\u1ed3 m\u1eb7t b\u1eb1ng (Layout) ngay tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check-in &amp; Nh\u1eadt k\u00fd g\u1eb7p m\u1eb7t:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e1nh d\u1ea5u v\u1ecb tr\u00ed g\u1eb7p kh\u00e1ch, ghi ch\u00fa ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch ngay sau cu\u1ed9c g\u1eb7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd nhanh:<\/b><span style=\"font-weight: 400;\"> App ph\u1ea3i ch\u1ea1y m\u01b0\u1ee3t m\u00e0 tr\u00ean c\u1ea3 h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS v\u00e0 Android, h\u1ed7 tr\u1ee3 l\u00e0m vi\u1ec7c ngay c\u1ea3 khi k\u1ebft n\u1ed1i m\u1ea1ng ch\u1eadp ch\u1eddn.<\/span><\/li>\n<\/ul>\n<h3><b>2.6. H\u1ec7 th\u1ed1ng B\u00e1o c\u00e1o &amp; Ph\u00e2n t\u00edch chuy\u00ean s\u00e2u (Real-time BI)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb CRM ph\u1ea3i gi\u00fap Ban L\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec c\u1ea3m t\u00ednh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;+<\/span><\/p>\n<p><span style=\"font-weight: 400;\">| \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 B\u00c1O C\u00c1O QU\u1ea2N TR\u1eca CRM B\u1ea4T \u0110\u1ed8NG S\u1ea2N \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 |<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;+<\/span><\/p>\n<p><span style=\"font-weight: 400;\">|\u00a0 [B\u00e1o c\u00e1o Marketing] \u00a0 \u00a0 |\u00a0 [B\u00e1o c\u00e1o Sales]\u00a0 \u00a0 \u00a0 |\u00a0 [B\u00e1o c\u00e1o Doanh thu]\u00a0 |<\/span><\/p>\n<p><span style=\"font-weight: 400;\">|\u00a0 &#8211; Chi ph\u00ed\/Lead (CPL)\u00a0 \u00a0 |\u00a0 &#8211; S\u1ed1 cu\u1ed9c g\u1ecdi\/ng\u00e0y \u00a0 |\u00a0 &#8211; Doanh s\u1ed1 theo d\u1ef1 \u00e1n|<\/span><\/p>\n<p><span style=\"font-weight: 400;\">|\u00a0 &#8211; T\u1ef7 l\u1ec7 \u0111\u1ed5i k.h\u00e0ng\u00a0 \u00a0 \u00a0 |\u00a0 &#8211; T\u1ef7 l\u1ec7 ch\u1ed1t\/ph\u1ec5u\u00a0 \u00a0 |\u00a0 &#8211; D\u1ef1 b\u00e1o d\u00f2ng ti\u1ec1n\u00a0 |<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;+<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>B\u00e1o c\u00e1o Marketing ROI:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c k\u00eanh Marketing n\u00e0o mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u00e0ng n\u00e9t nh\u1ea5t (Facebook, Google hay B\u00e1o ch\u00ed) \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e1o c\u00e1o Ph\u1ec5u b\u00e1n h\u00e0ng (Sales Pipeline):<\/b><span style=\"font-weight: 400;\"> Nh\u1eadn bi\u1ebft \u0111i\u1ec3m ngh\u1ebdn trong quy tr\u00ecnh b\u00e1n h\u00e0ng (V\u00ed d\u1ee5: Kh\u00e1ch ng\u00e2m \u1edf giai \u0111o\u1ea1n &#8220;\u0110i xem nh\u00e0 m\u1eabu&#8221; qu\u00e1 l\u00e2u nh\u01b0ng kh\u00f4ng chuy\u1ec3n sang &#8220;\u0110\u1eb7t c\u1ecdc&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e1o c\u00e1o N\u0103ng su\u1ea5t Sale:<\/b><span style=\"font-weight: 400;\"> Th\u1ed1ng k\u00ea chi ti\u1ebft s\u1ed1 cu\u1ed9c g\u1ecdi, s\u1ed1 l\u01b0\u1ee3t h\u1eb9n g\u1eb7p, s\u1ed1 ti\u1ec1n c\u1ecdc mang v\u1ec1 c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean.<\/span><\/li>\n<\/ul>\n<h3><b>2.7. Kh\u1ea3 n\u0103ng T\u00f9y bi\u1ebfn linh ho\u1ea1t &amp; M\u1edf r\u1ed9ng quy m\u00f4 (Customization &amp; Scalability)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p B\u0110S kh\u00f4ng gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7. H\u00f4m nay b\u1ea1n ch\u1ec9 b\u00e1n \u0111\u1ea5t n\u1ec1n th\u1ed5 c\u01b0, nh\u01b0ng t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i d\u1ef1 \u00e1n c\u0103n h\u1ed9 cao c\u1ea5p ho\u1eb7c B\u0110S ngh\u1ec9 d\u01b0\u1ee1ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00f9y bi\u1ebfn quy tr\u00ecnh b\u00e1n h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> D\u1ec5 d\u00e0ng th\u00eam\/b\u1edbt c\u00e1c b\u01b0\u1edbc trong ph\u1ec5u b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng lo\u1ea1i h\u00ecnh B\u0110S kh\u00e1c nhau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng (Scalability):<\/b><span style=\"font-weight: 400;\"> H\u1ec7 th\u1ed1ng ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh khi quy m\u00f4 nh\u00e2n s\u1ef1 t\u0103ng t\u1eeb 20 Sale l\u00ean 500+ Sale m\u00e0 kh\u00f4ng l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9 truy xu\u1ea5t d\u1eef li\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00edch h\u1ee3p API m\u1edf:<\/b><span style=\"font-weight: 400;\"> D\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi ph\u1ea7n m\u1ec1m K\u1ebf to\u00e1n, ph\u1ea7n m\u1ec1m ERP, ph\u1ea7n m\u1ec1m Qu\u1ea3n l\u00fd t\u00f2a nh\u00e0, ho\u1eb7c c\u00e1c c\u1ed5ng thanh to\u00e1n \u0111i\u1ec7n t\u1eed.<\/span><\/li>\n<\/ul>\n<h3><b>2.8. T\u1ed1i \u01b0u Chi ph\u00ed s\u1edf h\u1eefu (Total Cost of Ownership &#8211; TCO)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi xem x\u00e9t ti\u00eau ch\u00ed ch\u1ecdn mua CRM b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t, doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n t\u1ed5ng chi ph\u00ed ph\u1ea3i tr\u1ea3 trong su\u1ed1t v\u00f2ng \u0111\u1eddi s\u1eed d\u1ee5ng ch\u1ee9 kh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o gi\u00e1 mua ban \u0111\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ea5u tr\u00fac chi ph\u00ed CRM chu\u1ea9n th\u01b0\u1eddng bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00ed kh\u1edfi t\u1ea1o &amp; T\u00f9y ch\u1ec9nh (Setup\/Customization Fee):<\/b><span style=\"font-weight: 400;\"> Chi ph\u00ed tr\u1ea3 1 l\u1ea7n ban \u0111\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00ed b\u1ea3n quy\u1ec1n (License Fee):<\/b><span style=\"font-weight: 400;\"> Tr\u1ea3 theo th\u00e1ng\/n\u0103m d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng (Per User\/Month).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00ed l\u01b0u tr\u1eef &amp; Duy tr\u00ec (Hosting\/Maintenance):<\/b><span style=\"font-weight: 400;\"> Ph\u00ed b\u1ea3o tr\u00ec h\u1ec7 th\u1ed1ng v\u00e0 dung l\u01b0\u1ee3ng d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><b>L\u1eddi khuy\u00ean:<\/b><span style=\"font-weight: 400;\"> S\u00e0n m\u00f4i gi\u1edbi v\u1eeba v\u00e0 nh\u1ecf (d\u01b0\u1edbi 50 nh\u00e2n s\u1ef1) n\u00ean \u01b0u ti\u00ean m\u00f4 h\u00ecnh <\/span><b>SaaS (Cloud CRM)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u1ea1 t\u1ea7ng. C\u00e1c Ch\u1ee7 \u0111\u1ea7u t\u01b0 ho\u1eb7c S\u00e0n l\u1edbn (tr\u00ean 200 nh\u00e2n s\u1ef1) c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc gi\u1ea3i ph\u00e1p <\/span><b>On-Premise (Tailor-made)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng v\u1ec1 d\u1eef li\u1ec7u.<\/span><\/p>\n<h3><b>2.9. N\u0103ng l\u1ef1c h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt &amp; Uy t\u00edn nh\u00e0 cung c\u1ea5p (Vendor Support)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 ph\u1ea7n m\u1ec1m t\u1ed1t \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng n\u1ebfu x\u1ea3y ra l\u1ed7i trong ng\u00e0y m\u1edf b\u00e1n d\u1ef1 \u00e1n m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi, thi\u1ec7t h\u1ea1i cho s\u00e0n B\u0110S l\u00e0 c\u1ef1c k\u1ef3 nghi\u00eam tr\u1ecdng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cam k\u1ebft th\u1eddi gian ph\u1ea3n h\u1ed3i (SLA):<\/b><span style=\"font-weight: 400;\"> Nh\u00e0 cung c\u1ea5p c\u00f3 cam k\u1ebft x\u1eed l\u00fd s\u1ef1 c\u1ed1 trong v\u00f2ng 15 &#8211; 30 ph\u00fat khi c\u00f3 l\u1ed7i nghi\u00eam tr\u1ecdng hay kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed9i ng\u0169 t\u01b0 v\u1ea5n am hi\u1ec3u ng\u00e0nh B\u0110S:<\/b><span style=\"font-weight: 400;\"> \u0110\u01a1n v\u1ecb tri\u1ec3n khai ph\u1ea3i hi\u1ec3u thu\u1eadt ng\u1eef v\u00e0 quy tr\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a ng\u00e0nh B\u0110S \u0111\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 d\u1ec5 hi\u1ec3u nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ed9 tr\u00ecnh \u0110\u00e0o t\u1ea1o (Training):<\/b><span style=\"font-weight: 400;\"> Cam k\u1ebft h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o t\u1eadp trung cho Sale v\u00e0 c\u1ea5p qu\u1ea3n l\u00fd \u0111\u1ebfn khi th\u00e0nh th\u1ea1o s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<h2><b>3. B\u1ea3ng so s\u00e1nh c\u00e1c gi\u1ea3i ph\u00e1p CRM tr\u00ean th\u1ecb tr\u01b0\u1eddng B\u0110S<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh 3 nh\u00f3m CRM ph\u1ed5 bi\u1ebfn hi\u1ec7n nay:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Ti\u00eau ch\u00ed so s\u00e1nh<\/b><\/td>\n<td><b>CRM B\u0110S Chuy\u00ean bi\u1ec7t N\u1ed9i (Landsoft, CloudREAL&#8230;)<\/b><\/td>\n<td><b>CRM Ph\u1ed5 th\u00f4ng Qu\u1ed1c t\u1ebf (HubSpot, Salesforce)<\/b><\/td>\n<td><b>CRM Doanh nghi\u1ec7p \u0110a n\u0103ng (MISA, SlimCRM)<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Qu\u1ea3n l\u00fd Gi\u1ecf h\u00e0ng B\u0110S<\/b><\/td>\n<td><b>T\u1ed1i \u01b0u chuy\u00ean s\u00e2u<\/b><span style=\"font-weight: 400;\">, t\u00edch h\u1ee3p s\u1eb5n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u1ea3i t\u00f9y bi\u1ebfn ph\u1ee9c t\u1ea1p ($$$)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ch\u1ec9 qu\u1ea3n l\u00fd danh m\u1ee5c c\u01a1 b\u1ea3n<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>B\u1ea3o m\u1eadt &amp; M\u00e3 h\u00f3a S\u0110T<\/b><\/td>\n<td><span style=\"font-weight: 400;\">C\u00f3 s\u1eb5n theo nghi\u1ec7p v\u1ee5 B\u0110S<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u1ea7n c\u00e0i th\u00eam Add-on<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 ph\u00e2n quy\u1ec1n c\u01a1 b\u1ea3n<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>T\u00edch h\u1ee3p Zalo OA\/Call Center<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Nhanh ch\u00f3ng, chu\u1ea9n Vi\u1ec7t Nam<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chi ph\u00ed t\u00edch h\u1ee3p r\u1ea5t cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p t\u1ed1t<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng cho Sale<\/b><\/td>\n<td><span style=\"font-weight: 400;\">D\u1ec5 d\u00f9ng, thu\u1ea7n Vi\u1ec7t<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kh\u00e1 ph\u1ee9c t\u1ea1p, c\u1ea7n \u0111\u00e0o t\u1ea1o<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kh\u00e1 d\u1ec5 d\u00f9ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>T\u1ed5ng chi ph\u00ed (TCO)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ee3p l\u00fd &#8211; Trung b\u00ecnh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">R\u1ea5t \u0111\u1eaft (T\u00ednh b\u1eb1ng USD)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u chi ph\u00ed<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure id=\"attachment_39959\" aria-describedby=\"caption-attachment-39959\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39959\" src=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/bang_so_sanh_cac_giai_phap_crm_tren_thi_truong_bds.jpeg\" alt=\"\u1ea2nh 3: b\u1ea3ng so s\u00e1nh c\u00e1c gi\u1ea3i ph\u00e1p crm tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u0111s\" width=\"1024\" height=\"559\" srcset=\"https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/bang_so_sanh_cac_giai_phap_crm_tren_thi_truong_bds.jpeg 1024w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/bang_so_sanh_cac_giai_phap_crm_tren_thi_truong_bds-300x164.jpeg 300w, https:\/\/meeycrm.com\/tin-tuc\/wp-content\/uploads\/2026\/10\/bang_so_sanh_cac_giai_phap_crm_tren_thi_truong_bds-768x419.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-39959\" class=\"wp-caption-text\">\u1ea2nh 3: b\u1ea3ng so s\u00e1nh c\u00e1c gi\u1ea3i ph\u00e1p crm tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u0111s<\/figcaption><\/figure>\n<h2><\/h2>\n<h2><b>4. Quy tr\u00ecnh 5 b\u01b0\u1edbc l\u1ef1a ch\u1ecdn CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n chu\u1ea9n ch\u1ec9nh<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ecdn \u0111\u00fang ph\u1ea7n m\u1ec1m ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean, doanh nghi\u1ec7p n\u00ean tu\u00e2n th\u1ee7 quy tr\u00ecnh 5 b\u01b0\u1edbc sau:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[B\u01b0\u1edbc 1] X\u00e1c \u0111\u1ecbnh N\u1ed7i \u0111au c\u1ed1t l\u00f5i<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u2502<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u25bc<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[B\u01b0\u1edbc 2] L\u1eadp danh m\u1ee5c t\u00ednh n\u0103ng (Must-Have vs Nice-to-Have)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u2502<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u25bc<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[B\u01b0\u1edbc 3] \u0110\u0103ng k\u00fd Demo t\u1eeb 3 &#8211; 5 Nh\u00e0 cung c\u1ea5p<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u2502<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u25bc<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[B\u01b0\u1edbc 4] Ch\u1ea1y th\u1eed nghi\u1ec7m (Pilot Test) v\u1edbi 10% \u0111\u1ed9i ng\u0169 Sale<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u2502<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u25bc<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[B\u01b0\u1edbc 5] \u0110\u00e1nh gi\u00e1 ROI, \u0110\u00e0m ph\u00e1n H\u1ee3p \u0111\u1ed3ng &amp; Cam k\u1ebft SLA<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh n\u1ed7i \u0111au c\u1ed1t l\u00f5i:<\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 \u1edf kh\u00e2u n\u00e0o nh\u1ea5t? <\/span><i><span style=\"font-weight: 400;\">(M\u1ea5t Data, Sale kh\u00f4ng ch\u0103m s\u00f3c Lead, hay B\u1ea3ng h\u00e0ng b\u1ecb \u0111\u1ee5ng?)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 2: L\u1eadp danh m\u1ee5c t\u00ednh n\u0103ng:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n lo\u1ea1i r\u00f5 t\u00ednh n\u0103ng <\/span><b>B\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 (Must-Have)<\/b><span style=\"font-weight: 400;\"> v\u00e0 t\u00ednh n\u0103ng <\/span><b>C\u00f3 th\u00ec t\u1ed1t (Nice-to-Have)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ti\u1ec1n cho c\u00e1c ti\u1ec7n \u00edch kh\u00f4ng d\u00f9ng \u0111\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 3: \u0110\u0103ng k\u00fd Demo th\u1ef1c t\u1ebf:<\/b><span style=\"font-weight: 400;\"> Y\u00eau c\u1ea7u nh\u00e0 cung c\u1ea5p demo tr\u1ef1c ti\u1ebfp k\u1ecbch b\u1ea3n qu\u1ea3n l\u00fd gi\u1ecf h\u00e0ng v\u00e0 chia Lead ngay tr\u00ean d\u1eef li\u1ec7u m\u1eabu c\u1ee7a ng\u00e0nh B\u0110S.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 4: Ch\u1ea1y th\u1eed nghi\u1ec7m (Pilot Test):<\/b><span style=\"font-weight: 400;\"> Ch\u1ecdn ra 1 nh\u00f3m nh\u1ecf (kho\u1ea3ng 5 &#8211; 10 Sale xu\u1ea5t s\u1eafc v\u00e0 1 Tr\u01b0\u1edfng ph\u00f2ng) d\u00f9ng th\u1eed trong 2 &#8211; 4 tu\u1ea7n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh th\u1ef1c t\u1ebf v\u00e0 giao di\u1ec7n UI\/UX.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 5: Ch\u1ed1t H\u1ee3p \u0111\u1ed3ng &amp; Cam k\u1ebft SLA:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ea3m b\u1ea3o trong h\u1ee3p \u0111\u1ed3ng c\u00f3 \u0111i\u1ec1u kho\u1ea3n b\u1ea3o m\u1eadt d\u1eef li\u1ec7u (NDA) v\u00e0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt l\u00e2u d\u00e0i.<\/span><\/li>\n<\/ol>\n<h2><b>5. 4 Sai l\u1ea7m &#8220;\u0111\u1eaft gi\u00e1&#8221; c\u1ea7n tr\u00e1nh khi ch\u1ecdn mua CRM B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ec9 nh\u00ecn v\u00e0o gi\u00e1 r\u1ebb:<\/b><span style=\"font-weight: 400;\"> Mua c\u00e1c ph\u1ea7n m\u1ec1m CRM gi\u00e1 c\u1ef1c r\u1ebb ho\u1eb7c t\u1eadn d\u1ee5ng CRM mi\u1ec5n ph\u00ed th\u01b0\u1eddng thi\u1ebfu t\u00ednh n\u0103ng qu\u1ea3n l\u00fd gi\u1ecf h\u00e0ng v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, d\u1eabn \u0111\u1ebfn r\u1ee7i ro m\u1ea5t tr\u1eafng t\u1ec7p kh\u00e1ch h\u00e0ng VIP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c1p \u0111\u1eb7t t\u1eeb tr\u00ean xu\u1ed1ng m\u00e0 kh\u00f4ng l\u1eafng nghe Sale:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu ph\u1ea7n m\u1ec1m qu\u00e1 ph\u1ee9c t\u1ea1p, Sale s\u1ebd t\u00ecm c\u00e1ch ch\u1ed1ng \u0111\u1ed1i v\u00e0 quay l\u1ea1i d\u00f9ng S\u1ed5 tay ho\u1eb7c Excel \u0111\u1ec3 l\u01b0u d\u1eef li\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u1ecf qua y\u1ebfu t\u1ed1 T\u00edch h\u1ee3p:<\/b><span style=\"font-weight: 400;\"> Mua m\u1ed9t h\u1ec7 th\u1ed1ng CRM ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp, kh\u00f4ng th\u1ec3 n\u1ed1i n\u1ed1i v\u1edbi Zalo, Fanpage hay T\u1ed5ng \u0111\u00e0i s\u1ebd b\u1eaft Sale ph\u1ea3i nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng g\u1ea5p \u0111\u00f4i th\u1eddi gian.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebfu cam k\u1ebft v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu Data:<\/b><span style=\"font-weight: 400;\"> Kh\u00f4ng ghi r\u00f5 trong h\u1ee3p \u0111\u1ed3ng quy\u1ec1n tr\u00edch xu\u1ea5t to\u00e0n b\u1ed9 d\u1eef li\u1ec7u khi ng\u01b0ng h\u1ee3p t\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb cung c\u1ea5p CRM.<\/span><\/li>\n<\/ul>\n<h2><b>6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/b><\/h2>\n<h3><b>S\u00e0n B\u0110S m\u1edbi th\u00e0nh l\u1eadp n\u00ean ch\u1ecdn CRM lo\u1ea1i n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e0n B\u0110S m\u1edbi th\u00e0nh l\u1eadp (d\u01b0\u1edbi 15 nh\u00e2n s\u1ef1) n\u00ean l\u1ef1a ch\u1ecdn c\u00e1c g\u00f3i <\/span><b>SaaS Cloud CRM chuy\u00ean bi\u1ec7t cho B\u0110S<\/b><span style=\"font-weight: 400;\"> tr\u1ea3 ph\u00ed theo th\u00e1ng\/n\u0103m. M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng t\u1ed1n chi ph\u00ed \u0111\u1ea7u t\u01b0 m\u00e1y ch\u1ee7 ban \u0111\u1ea7u, tri\u1ec3n khai nhanh trong 1 &#8211; 3 ng\u00e0y v\u00e0 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng khi quy m\u00f4 s\u00e0n t\u0103ng l\u00ean.<\/span><\/p>\n<h3><b>N\u00ean ch\u1ecdn CRM n\u1ed9i hay CRM ngo\u1ea1i cho s\u00e0n B\u0110S t\u1ea1i Vi\u1ec7t Nam?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u00e0nh B\u0110S, <\/span><b>CRM n\u1ed9i \u0111\u1ecba chuy\u00ean bi\u1ec7t th\u01b0\u1eddng c\u00f3 \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i h\u01a1n<\/b><span style=\"font-weight: 400;\">. Nguy\u00ean nh\u00e2n l\u00e0 do c\u00e1c \u0111\u01a1n v\u1ecb trong n\u01b0\u1edbc \u0111\u00e3 thi\u1ebft k\u1ebf s\u1eb5n t\u00ednh n\u0103ng qu\u1ea3n l\u00fd gi\u1ecf h\u00e0ng s\u01a1 c\u1ea5p\/th\u1ee9 c\u1ea5p, t\u00edch h\u1ee3p s\u00e2u v\u1edbi Zalo OA, tin nh\u1eafn ZNS, v\u00e0 h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam v\u1edbi chi ph\u00ed v\u00f4 c\u00f9ng h\u1ee3p l\u00fd.<\/span><\/p>\n<h3><b>L\u00e0m sao \u0111\u1ec3 nh\u00e2n vi\u00ean Sales ch\u1ecbu t\u1ef1 gi\u00e1c d\u00f9ng CRM h\u00e0ng ng\u00e0y?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 Sale h\u1ee3p t\u00e1c, Ban l\u00e3nh \u0111\u1ea1o c\u1ea7n:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u1eafn l\u1ee3i \u00edch tr\u1ef1c ti\u1ebfp c\u1ee7a Sale v\u1edbi CRM (V\u00ed d\u1ee5: <\/span><i><span style=\"font-weight: 400;\">Lead m\u1edbi ch\u1ec9 \u0111\u01b0\u1ee3c chia qua CRM, Lock c\u0103n ch\u1ec9 c\u00f3 hi\u1ec7u l\u1ef1c khi b\u1ea5m tr\u00ean CRM<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn h\u1ec7 th\u1ed1ng c\u00f3 giao di\u1ec7n Mobile App c\u1ef1c k\u1ef3 \u0111\u01a1n gi\u1ea3n, thao t\u00e1c kh\u00f4ng qu\u00e1 3 ch\u1ea1m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e0o t\u1ea1o k\u1ef9 l\u01b0\u1ee1ng gi\u00fap Sale hi\u1ec3u CRM l\u00e0 c\u00f4ng c\u1ee5 tr\u1ee3 l\u00fd \u0111\u1eafc l\u1ef1c gi\u00fap h\u1ecd t\u0103ng thu nh\u1eadp, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5 theo d\u00f5i c\u1ee7a s\u1ebfp.<\/span><\/li>\n<\/ol>\n<h2><b>7. K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn <\/span><b>ti\u00eau ch\u00ed ch\u1ecdn mua crm b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, m\u00e0 l\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t <\/span><b>\u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed3ng h\u00e0nh<\/b><span style=\"font-weight: 400;\"> c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n (B\u0110S) \u0111ang bu\u1ed9c c\u00e1c s\u00e0n giao d\u1ecbch l\u1eabn ch\u1ee7 \u0111\u1ea7u&#8230; <\/p>\n","protected":false},"author":1,"featured_media":39957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-39940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/39940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/comments?post=39940"}],"version-history":[{"count":4,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/39940\/revisions"}],"predecessor-version":[{"id":39961,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/39940\/revisions\/39961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media\/39957"}],"wp:attachment":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media?parent=39940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/categories?post=39940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/tags?post=39940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}