{"id":40689,"date":"2026-11-10T10:43:57","date_gmt":"2026-11-10T03:43:57","guid":{"rendered":"https:\/\/meeycrm.com\/tin-tuc\/?p=40689"},"modified":"2026-11-10T10:43:57","modified_gmt":"2026-11-10T03:43:57","slug":"cham-diem-co-hoi-ban-hang","status":"publish","type":"post","link":"https:\/\/meeycrm.com\/tin-tuc\/cham-diem-co-hoi-ban-hang","title":{"rendered":"Ch\u1ea5m \u0110i\u1ec3m C\u01a1 H\u1ed9i B\u00e1n H\u00e0ng L\u00e0 G\u00ec? H\u01b0\u1edbng D\u1eabn A-Z T\u1ed1i \u01afu Chuy\u1ec3n \u0110\u1ed5i T\u1ed1i \u0110a"},"content":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, \u0111\u1ed9i ng\u0169 B\u00e1n h\u00e0ng (Sales) th\u01b0\u1eddng xuy\u00ean r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i v\u00ec ph\u1ea3i x\u1eed l\u00fd qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n (Win-rate) l\u1ea1i kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng. Nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i n\u1eb1m \u1edf vi\u1ec7c doanh nghi\u1ec7p ch\u01b0a ph\u00e2n lo\u1ea1i v\u00e0 \u01b0u ti\u00ean \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n

Gi\u1ea3i ph\u00e1p tri\u1ec7t \u0111\u1ec3 cho v\u1ea5n \u0111\u1ec1 n\u00e0y ch\u00ednh l\u00e0 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng <\/span>ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> (Opportunity Scoring \/ Lead Scoring). B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eeb kh\u00e1i ni\u1ec7m, l\u1ee3i \u00edch \u0111\u1ebfn 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ch\u1ea5m \u0111i\u1ec3m chi ti\u1ebft gi\u00fap gia t\u0103ng doanh s\u1ed1 v\u01b0\u1ee3t tr\u1ed9i.<\/span><\/p>\n

1. Ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng (Lead Scoring) l\u00e0 g\u00ec?<\/b><\/h2>\n

1.1. \u0110\u1ecbnh ngh\u0129a chu\u1ea9n trong CRM & Sales<\/b><\/h3>\n

Ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> (Lead Scoring \/ Opportunity Scoring) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch g\u00e1n m\u1ed9t s\u1ed1 \u0111i\u1ec3m t\u01b0\u01a1ng \u1ee9ng cho h\u1ecd. S\u1ed1 \u0111i\u1ec3m n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p d\u1ef1a tr\u00ean th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 c\u00e1c h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p tr\u00ean \u0111a k\u00eanh.<\/span><\/p>\n

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  • Lead Scoring (Ch\u1ea5m \u0111i\u1ec3m ti\u1ec1m n\u0103ng):<\/b> \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a m\u1ed9t ng\u01b0\u1eddi m\u1edbi \u0111\u0103ng k\u00fd th\u00f4ng tin.<\/span><\/li>\n
  • Opportunity Scoring (Ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i):<\/b> \u0110\u00e1nh gi\u00e1 x\u00e1c su\u1ea5t ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t deal\/c\u01a1 h\u1ed9i kinh doanh \u0111ang trong ti\u1ebfn tr\u00ecnh th\u01b0\u01a1ng l\u01b0\u1ee3ng.<\/span><\/li>\n<\/ul>\n
    \"\u1ea2nh
    \u1ea2nh 1: ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/figcaption><\/figure>\n

    1.2. C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a thang \u0111i\u1ec3m<\/b><\/h3>\n

    H\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean c\u01a1 ch\u1ebf c\u1ed9ng v\u00e0 tr\u1eeb \u0111i\u1ec3m linh ho\u1ea1t:<\/span><\/p>\n

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    • \u0110i\u1ec3m c\u1ed9ng (Positive Signals):<\/b> Kh\u00e1ch h\u00e0ng gi\u1eef ch\u1ee9c v\u1ee5 quy\u1ebft \u0111\u1ecbnh (+20 \u0111i\u1ec3m), truy c\u1eadp trang b\u1ea3ng gi\u00e1 (+15 \u0111i\u1ec3m), t\u1ea3i b\u00e1o c\u00e1o gi\u1ea3i ph\u00e1p (+10 \u0111i\u1ec3m).<\/span><\/li>\n
    • \u0110i\u1ec3m tr\u1eeb (Negative Signals):<\/b> Kh\u00e1ch h\u00e0ng \u0111i\u1ec1n email r\u00e1c\/kh\u00f4ng h\u1ee3p l\u1ec7 (-50 \u0111i\u1ec3m), kh\u00f4ng m\u1edf email trong 30 ng\u00e0y (-10 \u0111i\u1ec3m), thu\u1ed9c quy m\u00f4 doanh nghi\u1ec7p qu\u00e1 nh\u1ecf (-20 \u0111i\u1ec3m).<\/span><\/li>\n<\/ul>\n

      2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng?<\/b><\/h2>\n

      Vi\u1ec7c tri\u1ec3n khai m\u00f4 h\u00ecnh <\/span>ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> mang l\u1ea1i nh\u1eefng b\u01b0\u1edbc ngo\u1eb7t l\u1edbn cho hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p:<\/span><\/p>\n

      2.1. T\u1ed1i \u01b0u th\u1eddi gian cho \u0111\u1ed9i ng\u0169 B\u00e1n h\u00e0ng (Sales)<\/b><\/h3>\n

      Thay v\u00ec d\u00e0nh 80% th\u1eddi gian g\u1ecdi \u0111i\u1ec7n cho nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 truy c\u1eadp web xem tin t\u1ee9c, Sales c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft ngay \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng “n\u00f3ng” (Hot Leads) \u0111\u1ec3 t\u1eadp trung ch\u0103m s\u00f3c ngay l\u1eadp t\u1ee9c, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

      \"\u1ea2nh
      \u1ea2nh 2: t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/figcaption><\/figure>\n

      2.2. G\u1eafn k\u1ebft ph\u00f2ng Marketing v\u00e0 Sales (Smarketing)<\/b><\/h3>\n

      M\u1ed9t trong nh\u1eefng xung \u0111\u1ed9t l\u1edbn nh\u1ea5t \u1edf c\u00e1c doanh nghi\u1ec7p l\u00e0 Marketing \u0111\u1ed5 l\u1ed7i Sales kh\u00f4ng ch\u0103m s\u00f3c lead, c\u00f2n Sales than phi\u1ec1n lead t\u1eeb Marketing k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng. <\/span>Ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> t\u1ea1o ra ti\u00eau chu\u1ea9n \u0111\u1ecbnh l\u01b0\u1ee3ng chung (SQL – Sales Qualified Lead), gi\u00fap hai b\u1ed9 ph\u1eadn l\u00e0m vi\u1ec7c \u0103n \u00fd v\u00e0 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c.<\/span><\/p>\n

      2.3. R\u00fat ng\u1eafn chu k\u1ef3 b\u00e1n h\u00e0ng & T\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t (Win-rate)<\/b><\/h3>\n

      Khi Sales ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang c\u00f3 nhu c\u1ea7u cao \u1edf \u0111\u00fang th\u1eddi \u0111i\u1ec3m, chu k\u1ef3 th\u01b0\u01a1ng l\u01b0\u1ee3ng s\u1ebd \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3, h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng c\u01a1 h\u1ed9i b\u1ecb ngu\u1ed9i l\u1ea1nh ho\u1eb7c r\u01a1i v\u00e0o tay \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

      3. C\u00e1c ti\u00eau ch\u00ed quan tr\u1ecdng khi ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b><\/h2>\n

      \u0110\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3ng <\/span>ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> chu\u1ea9n x\u00e1c, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u1ea3 3 nh\u00f3m d\u1eef li\u1ec7u sau:<\/span><\/p>\n\n\n\n\n\n\n
      Nh\u00f3m ti\u00eau ch\u00ed<\/b><\/td>\nLo\u1ea1i d\u1eef li\u1ec7u<\/b><\/td>\nV\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/b><\/td>\n<\/tr>\n
      Nh\u00e2n kh\u1ea9u h\u1ecdc (Explicit Data)<\/b><\/td>\nTh\u00f4ng tin do kh\u00e1ch h\u00e0ng cung c\u1ea5p tr\u1ef1c ti\u1ebfp<\/span><\/td>\nCh\u1ee9c danh c\u00f4ng vi\u1ec7c, Ng\u00e0nh ngh\u1ec1 kinh doanh, Quy m\u00f4 c\u00f4ng ty, Ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn.<\/span><\/td>\n<\/tr>\n
      D\u1eef li\u1ec7u h\u00e0nh vi (Implicit Data)<\/b><\/td>\nT\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf tr\u00ean c\u00e1c k\u00eanh Digital<\/span><\/td>\nL\u01b0\u1ee3t xem trang gi\u00e1, S\u1ed1 l\u1ea7n t\u1ea3i t\u00e0i li\u1ec7u, Xem Demo s\u1ea3n ph\u1ea9m, T\u01b0\u01a1ng t\u00e1c Email Marketing.<\/span><\/td>\n<\/tr>\n
      Ti\u00eau ch\u00ed BANT (Qualification)<\/b><\/td>\nTi\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 chuy\u00ean s\u00e2u<\/span><\/td>\nB<\/b>udget (Ng\u00e2n s\u00e1ch), <\/span>A<\/b>uthority (Th\u1ea9m quy\u1ec1n), <\/span>N<\/b>eed (Nhu c\u1ea7u), <\/span>T<\/b>imeline (Th\u1eddi gian mua).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
      \"\u1ea2nh
      \u1ea2nh 3: c\u00e1c ti\u00eau ch\u00ed quan tr\u1ecdng khi ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/figcaption><\/figure>\n

      4. Quy tr\u00ecnh 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng chu\u1ea9n<\/b><\/h2>\n

      \u0110\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng m\u00f4 h\u00ecnh <\/span>ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b>, doanh nghi\u1ec7p n\u00ean l\u00e0m theo 5 b\u01b0\u1edbc sau:<\/span><\/p>\n

      B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Buyer Persona)<\/b><\/h3>\n

      Ph\u00e2n t\u00edch l\u1ecbch s\u1eed d\u1eef li\u1ec7u c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m chung v\u1ec1 quy m\u00f4, ch\u1ee9c danh v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

      B\u01b0\u1edbc 2: Li\u1ec7t k\u00ea c\u00e1c \u0111i\u1ec3m ch\u1ea1m & H\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i<\/b><\/h3>\n

      X\u00e1c \u0111\u1ecbnh danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh vi th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh mua h\u00e0ng r\u00f5 nh\u1ea5t tr\u00ean Website, Email, Fanpage ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

      B\u01b0\u1edbc 3: G\u00e1n tr\u1ecdng s\u1ed1 \u0111i\u1ec3m cho t\u1eebng ti\u00eau ch\u00ed<\/b><\/h3>\n

      Quy \u0111\u1ecbnh r\u00f5 h\u00e0nh vi ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o quan tr\u1ecdng h\u01a1n.<\/span><\/p>\n

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      • V\u00ed d\u1ee5:<\/span><\/i> Kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd “Y\u00eau c\u1ea7u t\u01b0 v\u1ea5n 1-1” (+30 \u0111i\u1ec3m) s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft blog (+5 \u0111i\u1ec3m).<\/span><\/li>\n<\/ul>\n

        B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp ng\u01b0\u1ee1ng b\u00e0n giao cho Sales (Threshold)<\/b><\/h3>\n

        X\u00e1c \u0111\u1ecbnh h\u1ea1n m\u1ee9c \u0111i\u1ec3m s\u1ed1 \u0111\u1ec3 chuy\u1ec3n giao tr\u1ea1ng th\u00e1i. Khi t\u1ed5ng \u0111i\u1ec3m c\u1ee7a m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ea1t m\u1ed1c (v\u00ed d\u1ee5: t\u1eeb <\/span>70\/100 \u0111i\u1ec3m<\/b> tr\u1edf l\u00ean), h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng giao cho \u0111\u1ea1i l\u00fd Sales ch\u1ecbu tr\u00e1ch nhi\u1ec7m li\u00ean h\u1ec7 ngay trong v\u00f2ng 15 ph\u00fat.<\/span><\/p>\n

        B\u01b0\u1edbc 5: Th\u1eed nghi\u1ec7m, \u0111o l\u01b0\u1eddng v\u00e0 tinh ch\u1ec9nh \u0111\u1ecbnh k\u1ef3<\/b><\/h3>\n

        M\u00f4 h\u00ecnh <\/span>ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> kh\u00f4ng c\u1ed1 \u0111\u1ecbnh. H\u00e3y h\u1ecdp v\u1edbi \u0111\u1ed9i ng\u0169 Sales h\u00e0ng th\u00e1ng \u0111\u1ec3 xem nh\u1eefng c\u01a1 h\u1ed9i c\u00f3 \u0111i\u1ec3m cao c\u00f3 th\u1ef1c s\u1ef1 ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n kh\u00f4ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i tr\u1ecdng s\u1ed1 \u0111i\u1ec3m cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

        5. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 & CRM trong ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b><\/h2>\n

        Ng\u00e0y nay, vi\u1ec7c ch\u1ea5m \u0111i\u1ec3m b\u1eb1ng tay tr\u00ean Excel \u0111\u00e3 tr\u1edf n\u00ean l\u1ea1c h\u1eadu. Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u00e0n to\u00e0n quy tr\u00ecnh n\u00e0y:<\/span><\/p>\n

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        • Ch\u1ea5m \u0111i\u1ec3m t\u1ef1 \u0111\u1ed9ng tr\u00ean CRM:<\/b> C\u00e1c h\u1ec7 th\u1ed1ng CRM h\u00e0ng \u0111\u1ea7u nh\u01b0 HubSpot, Salesforce hay Zoho CRM cho ph\u00e9p thi\u1ebft l\u1eadp c\u00e1c quy t\u1eafc ch\u1ea5m \u0111i\u1ec3m t\u1ef1 \u0111\u1ed9ng. M\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 c\u1ed9ng \u0111i\u1ec3m theo th\u1eddi gian th\u1ef1c (Real-time).<\/span><\/li>\n
        • \u1ee8ng d\u1ee5ng AI v\u00e0 Predictive Scoring (Ch\u1ea5m \u0111i\u1ec3m d\u1ef1 b\u00e1o):<\/b> Thu\u1eadt to\u00e1n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch h\u00e0ng ngh\u00ecn \u0111i\u1ec3m d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9 \u0111\u1ec3 t\u1ef1 \u0111\u01b0a ra m\u00f4 h\u00ecnh ch\u1ea5m \u0111i\u1ec3m ch\u00ednh x\u00e1c m\u00e0 kh\u00f4ng c\u1ea7n con ng\u01b0\u1eddi c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng.<\/span><\/li>\n<\/ul>\n

          6. Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh khi ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b><\/h2>\n
            \n
          1. G\u00e1n \u0111i\u1ec3m qu\u00e1 cao cho c\u00e1c h\u00e0nh vi th\u1ee5 \u0111\u1ed9ng:<\/b> Nhi\u1ec1u doanh nghi\u1ec7p cho qu\u00e1 nhi\u1ec1u \u0111i\u1ec3m khi kh\u00e1ch h\u00e0ng ch\u1ec9 b\u1ea5m \u0111\u1ecdc Email ho\u1eb7c l\u01b0\u1edbt qua b\u00e0i tin t\u1ee9c, d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng “b\u00e1o \u0111\u1ed9ng gi\u1ea3” cho Sales.<\/span><\/li>\n
          2. Kh\u00f4ng \u00e1p d\u1ee5ng gi\u1ea3m \u0111i\u1ec3m theo th\u1eddi gian (Score Decay):<\/b> N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng t\u1eebng r\u1ea5t ti\u1ec1m n\u0103ng nh\u01b0ng 6 th\u00e1ng qua kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u01b0\u01a1ng t\u00e1c n\u00e0o, s\u1ed1 \u0111i\u1ec3m c\u1ee7a h\u1ecd ph\u1ea3i t\u1ef1 \u0111\u1ed9ng gi\u1ea3m xu\u1ed1ng.<\/span><\/li>\n
          3. Ph\u1ee9c t\u1ea1p h\u00f3a h\u1ec7 th\u1ed1ng:<\/b> \u0110\u01b0a ra qu\u00e1 nhi\u1ec1u quy t\u1eafc nh\u1ecf nh\u1eb7t khi\u1ebfn \u0111\u1ed9i ng\u0169 kh\u00f3 qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ol>\n

            7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/b><\/h2>\n
              \n
            1. Ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng bao nhi\u00eau \u0111i\u1ec3m l\u00e0 chu\u1ea9n \u0111\u1ec3 b\u00e0n giao cho Sales?<\/b><\/li>\n<\/ol>\n

              Kh\u00f4ng c\u00f3 con s\u1ed1 c\u1ed1 \u0111\u1ecbnh cho m\u1ecdi doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, thang \u0111i\u1ec3m 100 v\u1edbi m\u1ed1c 60 – 70 \u0111i\u1ec3m \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m \u0111i\u1ec3m ng\u01b0\u1ee1ng \u0111\u1ec3 b\u00e0n giao (SQL).<\/span><\/p>\n

                \n
              1. Doanh nghi\u1ec7p SME ho\u1eb7c Startup c\u00f3 n\u00ean \u00e1p d\u1ee5ng kh\u00f4ng?<\/b><\/li>\n<\/ol>\n

                C\u00f3. D\u00f9 quy m\u00f4 nh\u1ecf, vi\u1ec7c <\/span>ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 \u00edt \u1ecfi, \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c deal “b\u00e9o b\u1edf”.<\/span><\/p>\n

                  \n
                1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ea5m \u0111i\u1ec3m n\u1ebfu ch\u01b0a c\u00f3 ph\u1ea7n m\u1ec1m CRM \u0111\u1eaft ti\u1ec1n?<\/b><\/li>\n<\/ol>\n

                  B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t b\u1ea3ng t\u00ednh Excel \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 ph\u00e2n lo\u1ea1i ti\u00eau chu\u1ea9n BANT tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng CRM t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

                  K\u1ebft lu\u1eadn<\/b><\/h2>\n

                  Vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng <\/span>ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/b> b\u00e0i b\u1ea3n kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a to\u00e0n b\u1ed9 chi ph\u00ed v\u1eadn h\u00e0nh Marketing & Sales. H\u00e3y b\u1eaft \u0111\u1ea7u xem x\u00e9t l\u1ea1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, x\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed \u01b0u ti\u00ean v\u00e0 \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 ch\u1ea5m \u0111i\u1ec3m ngay h\u00f4m nay \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh thu.<\/span><\/p>\n

                   <\/p>\n","protected":false},"excerpt":{"rendered":"

                  Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, \u0111\u1ed9i ng\u0169 B\u00e1n h\u00e0ng (Sales) th\u01b0\u1eddng xuy\u00ean r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i v\u00ec ph\u1ea3i x\u1eed l\u00fd qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u… <\/p>\n","protected":false},"author":1,"featured_media":40704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/40689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/comments?post=40689"}],"version-history":[{"count":4,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/40689\/revisions"}],"predecessor-version":[{"id":40708,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/40689\/revisions\/40708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media\/40704"}],"wp:attachment":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media?parent=40689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/categories?post=40689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/tags?post=40689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}