{"id":40810,"date":"2026-11-13T11:19:18","date_gmt":"2026-11-13T04:19:18","guid":{"rendered":"https:\/\/meeycrm.com\/tin-tuc\/?p=40810"},"modified":"2026-11-13T11:19:18","modified_gmt":"2026-11-13T04:19:18","slug":"chi-phi-moi-lead","status":"publish","type":"post","link":"https:\/\/meeycrm.com\/tin-tuc\/chi-phi-moi-lead","title":{"rendered":"Chi ph\u00ed m\u1ed7i lead (CPL) l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh v\u00e0 b\u00ed quy\u1ebft t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Chi ph\u00ed m\u1ed7i lead<\/b> l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u1edbc \u0111o s\u1ed1ng c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o. Th\u1ef1c t\u1ebf cho th\u1ea5y, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111ang r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng “\u0111\u1ed1t” h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng ti\u1ec1n qu\u1ea3ng c\u00e1o m\u1ed7i th\u00e1ng nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu v\u1ec1 l\u1ea1i nh\u1ecf gi\u1ecdt, ho\u1eb7c gi\u00e1 tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng cao \u0111\u1ebfn m\u1ee9c b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u1eabn l\u1ed7. Vi\u1ec7c hi\u1ec3u sai ho\u1eb7c b\u1ecf qua ch\u1ec9 s\u1ed1 n\u00e0y khi\u1ebfn ng\u00e2n s\u00e1ch Marketing b\u1ecb l\u00e3ng ph\u00ed nghi\u00eam tr\u1ecdng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm v\u1eefng b\u1ea3n ch\u1ea5t, c\u00f4ng th\u1ee9c t\u00ednh chu\u1ea9n x\u00e1c c\u0169ng nh\u01b0 7 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c chi\u1ebfn \u0111\u1ec3 t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 n\u00e0y v\u1ec1 m\u1ee9c th\u1ea5p nh\u1ea5t m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n cao.<\/span><\/p>\n

Chi ph\u00ed m\u1ed7i lead l\u00e0 g\u00ec?<\/b><\/h2>\n

Chi ph\u00ed m\u1ed7i lead<\/b> (ti\u1ebfng Anh l\u00e0 <\/span>Cost Per Lead<\/b>, vi\u1ebft t\u1eaft l\u00e0 <\/span>CPL<\/b>) l\u00e0 s\u1ed1 ti\u1ec1n trung b\u00ecnh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ho\u1eb7c qu\u1ea3ng c\u00e1o. M\u1ed9t “Lead” \u0111\u01b0\u1ee3c ghi nh\u1eadn khi ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7 nh\u01b0 h\u1ecd t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n.<\/span><\/p>\n

Kh\u00e1c v\u1edbi l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t (Click) hay l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Impression) ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c b\u1ec1 m\u1eb7t, m\u1ed9t Lead th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Do \u0111\u00f3, vi\u1ec7c theo d\u00f5i <\/span>chi ph\u00ed m\u1ed7i lead<\/b> gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a d\u00f2ng ti\u1ec1n thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 \u1ea3o.<\/span><\/p>\n

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C\u00e1ch t\u00ednh chi ph\u00ed m\u1ed7i lead chu\u1ea9n x\u00e1c nh\u1ea5t<\/b><\/h2>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 Marketing hay c\u00e1c agency thu\u00ea ngo\u00e0i, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c \u0111o l\u01b0\u1eddng chu\u1ea9n x\u00e1c v\u00e0 kh\u00f4ng b\u1ecf s\u00f3t c\u00e1c chi ph\u00ed \u1ea9n.<\/span><\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh CPL c\u01a1 b\u1ea3n<\/b><\/h3>\n

C\u00f4ng th\u1ee9c t\u00ednh <\/span>chi ph\u00ed m\u1ed7i lead<\/b> \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch l\u1ea5y t\u1ed5ng ng\u00e2n s\u00e1ch \u0111\u00e3 chi ti\u00eau chia cho t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu v\u1ec1 trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian:<\/span><\/p>\n

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Chi ph\u00ed m\u1ed7i Lead (CPL)<\/strong> \u0111\u01b0\u1ee3c t\u00ednh theo c\u00f4ng th\u1ee9c:<\/p>\n

Chi ph\u00ed m\u1ed7i Lead (CPL) = T\u1ed5ng chi ph\u00ed chi\u1ebfn d\u1ecbch Marketing \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng Lead thu v\u1ec1.<\/div>\n

Trong \u0111\u00f3:<\/p>\n

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    CPL (Cost Per Lead):<\/strong> Chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/div>\n<\/div>\n<\/li>\n

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    T\u1ed5ng chi ph\u00ed chi\u1ebfn d\u1ecbch Marketing:<\/strong> T\u1ed5ng ng\u00e2n s\u00e1ch \u0111\u00e3 chi cho chi\u1ebfn d\u1ecbch Marketing.<\/p>\n<\/div>\n<\/div>\n<\/li>\n

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    T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng Lead thu v\u1ec1:<\/strong> T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n

    V\u00ed d\u1ee5 minh h\u1ecda th\u1ef1c t\u1ebf<\/b><\/h3>\n

    Gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads trong v\u00f2ng 1 th\u00e1ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd kh\u00f3a h\u1ecdc ti\u1ebfng Anh:<\/span><\/p>\n

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    • Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e3 chi ti\u00eau: <\/span>15.000.000 VN\u0110<\/b>.<\/span><\/li>\n
    • Chi ph\u00ed thu\u00ea thi\u1ebft k\u1ebf banner v\u00e0 vi\u1ebft b\u00e0i qu\u1ea3ng c\u00e1o: <\/span>3.000.000 VN\u0110<\/b>.<\/span><\/li>\n
    • T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i nh\u1eadn t\u01b0 v\u1ea5n: <\/span>300 Lead<\/b>.<\/span><\/li>\n<\/ul>\n

      \u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c tr\u00ean, ta c\u00f3:<\/span><\/p>\n

      CPL th\u1ef1c t\u1ebf = (15.000.000 + 3.000.000) \/ 300 = 60.000 VN\u0110\/Lead.<\/p>\n

      Nh\u01b0 v\u1eady, doanh nghi\u1ec7p \u0111ang t\u1ed1n trung b\u00ecnh <\/span>60.000 VN\u0110<\/b> \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

      T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i ch\u1ec9 s\u1ed1 chi ph\u00ed m\u1ed7i lead?<\/b><\/h2>\n

      Vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd <\/span>chi ph\u00ed m\u1ed7i lead<\/b> mang l\u1ea1i ba l\u1ee3i \u00edch chi\u1ebfn l\u01b0\u1ee3c cho ho\u1ea1t \u0111\u1ed9ng kinh doanh:<\/span><\/p>\n

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      • \u0110o l\u01b0\u1eddng ch\u00ednh x\u00e1c t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI):<\/b> Bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u00ednh to\u00e1n xem v\u1edbi t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n c\u1ee7a \u0111\u1ed9i ng\u0169 Sales hi\u1ec7n t\u1ea1i, chi\u1ebfn d\u1ecbch n\u00e0y \u0111ang mang l\u1ea1i l\u1ee3i nhu\u1eadn hay \u0111ang thua l\u1ed7.<\/span><\/li>\n
      • Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u00f4ng minh gi\u1eefa c\u00e1c k\u00eanh:<\/b> Khi ch\u1ea1y \u0111a k\u00eanh (Facebook, Google, Zalo, SEO), vi\u1ec7c \u0111\u1ed1i chi\u1ebfu CPL gi\u00fap b\u1ea1n nh\u1eadn ra k\u00eanh n\u00e0o \u0111ang mang l\u1ea1i kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed r\u1ebb nh\u1ea5t \u0111\u1ec3 d\u1ed3n ng\u00e2n s\u00e1ch, \u0111\u1ed3ng th\u1eddi c\u1eaft gi\u1ea3m c\u00e1c k\u00eanh k\u00e9m hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
      • C\u01a1 s\u1edf \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng quy m\u00f4 (Scale-up):<\/b> Khi \u0111\u00e3 bi\u1ebft ch\u00ednh x\u00e1c m\u1ee9c CPL \u1ed5n \u0111\u1ecbnh, ban l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 d\u1ef1 ph\u00f3ng \u0111\u01b0\u1ee3c ngay n\u1ebfu mu\u1ed1n t\u0103ng g\u1ea5p \u0111\u00f4i doanh s\u1ed1 th\u00e1ng t\u1edbi th\u00ec c\u1ea7n chu\u1ea9n b\u1ecb ng\u00e2n s\u00e1ch Marketing bao nhi\u00eau.<\/span><\/li>\n<\/ul>\n
        \"\u1ea2nh
        \u1ea2nh 2: c\u00e1ch t\u00ednh chi ph\u00ed m\u1ed7i lead chu\u1ea9n x\u00e1c nh\u1ea5t<\/figcaption><\/figure>\n

        So s\u00e1nh chi ph\u00ed m\u1ed7i lead (CPL) v\u1edbi CPC, CPM v\u00e0 CPA<\/b><\/h2>\n

        Trong Digital Marketing, ng\u01b0\u1eddi m\u1edbi th\u01b0\u1eddng nh\u1ea7m l\u1eabn CPL v\u1edbi c\u00e1c m\u00f4 h\u00ecnh t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn kh\u00e1c. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng t\u1eebng ch\u1ec9 s\u1ed1:<\/span><\/p>\n\n\n\n\n\n\n\n
        Ch\u1ec9 s\u1ed1<\/b><\/td>\nVi\u1ebft t\u1eaft c\u1ee7a<\/b><\/td>\nM\u1ee5c ti\u00eau t\u00ednh ph\u00ed<\/b><\/td>\nPh\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n n\u00e0o c\u1ee7a ph\u1ec5u Marketing?<\/b><\/td>\n<\/tr>\n
        CPL<\/b><\/td>\nCost Per Lead<\/span><\/td>\nTr\u1ea3 ti\u1ec1n cho m\u1ed7i th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu \u0111\u01b0\u1ee3c.<\/span><\/td>\nGiai \u0111o\u1ea1n C\u00e2n nh\u1eafc (Middle of Funnel):<\/b> Thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ed9i ng\u0169 Sales t\u01b0 v\u1ea5n, ch\u1ed1t \u0111\u01a1n.<\/span><\/td>\n<\/tr>\n
        CPC<\/b><\/td>\nCost Per Click<\/span><\/td>\nTr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/td>\nGiai \u0111o\u1ea1n Nh\u1eadn bi\u1ebft & Thu h\u00fat (Top of Funnel):<\/b> K\u00e9o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (Traffic) v\u1ec1 website.<\/span><\/td>\n<\/tr>\n
        CPM<\/b><\/td>\nCost Per Mille<\/span><\/td>\nTr\u1ea3 ti\u1ec1n cho m\u1ed7i 1.000 l\u01b0\u1ee3t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/span><\/td>\nGiai \u0111o\u1ea1n Ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u (Awareness):<\/b> T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n r\u1ed9ng r\u00e3i t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn.<\/span><\/td>\n<\/tr>\n
        CPA<\/b><\/td>\nCost Per Action \/ Acquisition<\/span><\/td>\nTr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n t\u1ea5t m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 (th\u01b0\u1eddng l\u00e0 mua h\u00e0ng).<\/span><\/td>\nGiai \u0111o\u1ea1n Chuy\u1ec3n \u0111\u1ed5i (Bottom of Funnel):<\/b> T\u1ed1i \u01b0u tr\u1ef1c ti\u1ebfp doanh thu v\u00e0 \u0111\u01a1n h\u00e0ng th\u1ef1c t\u1ebf.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed m\u1ed7i lead<\/b><\/h2>\n

        Kh\u00f4ng c\u00f3 m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh n\u00e0o cho ch\u1ec9 s\u1ed1 CPL b\u1edfi con s\u1ed1 n\u00e0y bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c d\u1ef1a tr\u00ean 4 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i sau:<\/span><\/p>\n

        Ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n

        Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u00e0ng cao, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh \u0111\u1ea5u th\u1ea7u qu\u1ea3ng c\u00e1o c\u00e0ng kh\u1ed1c li\u1ec7t th\u00ec <\/span>chi ph\u00ed m\u1ed7i lead<\/b> c\u00e0ng \u0111\u1eaft \u0111\u1ecf. V\u00ed d\u1ee5, trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n cao c\u1ea5p, th\u1ea9m m\u1ef9 vi\u1ec7n hay t\u00e0i ch\u00ednh ng\u00e2n h\u00e0ng, m\u1ee9c CPL c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ebfn h\u00e0ng tri\u1ec7u \u0111\u1ed3ng. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, th\u1eddi trang ho\u1eb7c kh\u00f3a h\u1ecdc ph\u1ed5 th\u00f4ng th\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ee9c CPL v\u00e0i ch\u1ee5c ngh\u00ecn \u0111\u1ed3ng.<\/span><\/p>\n

        \"\u1ea2nh
        \u1ea2nh 3: t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i ch\u1ec9 s\u1ed1 chi ph\u00ed m\u1ed7i lead<\/figcaption><\/figure>\n

        K\u00eanh tri\u1ec3n khai Marketing<\/b><\/h3>\n

        C\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Traffic) nh\u01b0 Google Search hay Facebook Ads th\u01b0\u1eddng cho ra Lead ngay l\u1eadp t\u1ee9c nh\u01b0ng chi ph\u00ed cao v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u0103ng d\u1ea7n theo th\u1eddi gian do c\u1ea1nh tranh. Trong khi \u0111\u00f3, c\u00e1c k\u00eanh t\u1ef1 nhi\u00ean (Organic Traffic) nh\u01b0 SEO Website hay x\u00e2y d\u1ef1ng k\u00eanh TikTok\/YouTube tuy m\u1ea5t th\u1eddi gian \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u nh\u01b0ng l\u1ea1i gi\u00fap k\u00e9o m\u1ee9c CPL trung b\u00ecnh xu\u1ed1ng c\u1ef1c th\u1ea5p v\u1ec1 d\u00e0i h\u1ea1n.<\/span><\/p>\n

        Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch (Landing Page) v\u00e0 bi\u1ec3u m\u1eabu (Form)<\/b><\/h3>\n

        M\u1ed9t qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn nh\u01b0ng d\u1eabn v\u1ec1 m\u1ed9t trang web t\u1ea3i ch\u1eadm qu\u00e1 3 gi\u00e2y, giao di\u1ec7n v\u1ee1 tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c form \u0111\u0103ng k\u00fd y\u00eau c\u1ea7u \u0111i\u1ec1n t\u1edbi 10 tr\u01b0\u1eddng th\u00f4ng tin s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng tho\u00e1t trang ngay l\u1eadp t\u1ee9c. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u1ea5p ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u \u0111\u1ea9y <\/span>chi ph\u00ed m\u1ed7i lead<\/b> t\u0103ng v\u1ecdt.<\/span><\/p>\n

        T\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

        Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 r\u1ed9ng khi\u1ebfn qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u, l\u00e0m l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch. Ng\u01b0\u1ee3c l\u1ea1i, t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng qu\u00e1 h\u1eb9p s\u1ebd l\u00e0m t\u1ea7n su\u1ea5t l\u1eb7p l\u1ea1i qu\u1ea3ng c\u00e1o cao, g\u00e2y nh\u00e0m ch\u00e1n cho ng\u01b0\u1eddi xem v\u00e0 \u0111\u1ea9y gi\u00e1 th\u1ea7u l\u00ean cao.<\/span><\/p>\n

        7 C\u00e1ch t\u1ed1i \u01b0u v\u00e0 gi\u1ea3m chi ph\u00ed m\u1ed7i lead hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/b><\/h2>\n

        \u0110\u1ec3 h\u1ea1 th\u1ea5p <\/span>chi ph\u00ed m\u1ed7i lead<\/b> m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay 7 k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

        1. T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean Landing Page (CRO)<\/b><\/h3>\n

        H\u00e3y r\u00e0 so\u00e1t l\u1ea1i trang \u0111\u00edch c\u1ee7a b\u1ea1n d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. R\u00fat g\u1ecdn bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd xu\u1ed1ng m\u1ee9c t\u1ed1i gi\u1ea3n nh\u1ea5t (th\u01b0\u1eddng ch\u1ec9 c\u1ea7n H\u1ecd t\u00ean v\u00e0 S\u1ed1 \u0111i\u1ec7n tho\u1ea1i). \u0110\u1eb7t n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u1edf nh\u1eefng v\u1ecb tr\u00ed d\u1ec5 th\u1ea5y v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n n\u1ed5i b\u1eadt, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng di\u1ec5n ra m\u01b0\u1ee3t m\u00e0.<\/span><\/p>\n

        2. T\u1ea1o Lead Magnet (M\u1ed3i thu h\u00fat) \u0111\u1ee7 h\u1ea5p d\u1eabn<\/b><\/h3>\n

        Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u1eaft khe trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n. Thay v\u00ec ch\u1ec9 k\u00eau g\u1ecdi “\u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n ngay”, h\u00e3y t\u1eb7ng h\u1ecd m\u1ed9t gi\u00e1 tr\u1ecb mi\u1ec5n ph\u00ed th\u1ef1c s\u1ef1 h\u1eefu \u00edch nh\u01b0: b\u1ed9 Ebook h\u01b0\u1edbng d\u1eabn chuy\u00ean s\u00e2u, m\u1eabu bi\u1ec3u qu\u1ea3n tr\u1ecb, m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n cho l\u1ea7n \u0111\u1ea7u tr\u1ea3i nghi\u1ec7m ho\u1eb7c m\u1ed9t bu\u1ed5i th\u0103m kh\u00e1m\/ki\u1ec3m tra mi\u1ec5n ph\u00ed.<\/span><\/p>\n

        3. Thu h\u1eb9p v\u00e0 nh\u1eafm \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

        Ph\u00e2n t\u00edch k\u1ef9 ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng v\u1ec1 \u0111\u1ed9 tu\u1ed5i, khu v\u1ef1c \u0111\u1ecba l\u00fd, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch. \u0110\u1eb7c bi\u1ec7t, h\u00e3y s\u1eed d\u1ee5ng t\u00ednh n\u0103ng <\/span>Lookalike Audience<\/b> (\u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1) d\u1ef1a tr\u00ean danh s\u00e1ch nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi gi\u1ed1ng h\u1ecd nh\u1ea5t.<\/span><\/p>\n

        4. Th\u1ef1c hi\u1ec7n A\/B Testing li\u00ean t\u1ee5c cho m\u1eabu qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

        \u0110\u1eebng bao gi\u1edd ch\u1ec9 ch\u1ea1y m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o duy nh\u1ea5t cho to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch. H\u00e3y t\u1ea1o ra 3\u20135 phi\u00ean b\u1ea3n kh\u00e1c nhau v\u1ec1 h\u00ecnh \u1ea3nh, video, ti\u00eau \u0111\u1ec1 v\u00e0 \u0111o\u1ea1n m\u1edf \u0111\u1ea7u. Sau 3\u20135 ng\u00e0y ch\u1ea1y th\u1eed nghi\u1ec7m, h\u00e3y t\u1eaft ngay nh\u1eefng m\u1eabu c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) th\u1ea5p ho\u1eb7c gi\u00e1 CPL cao \u0111\u1ec3 d\u1ed3n to\u00e0n b\u1ed9 ti\u1ec1n cho m\u1eabu chi\u1ebfn th\u1eafng.<\/span><\/p>\n

        5. T\u1eadn d\u1ee5ng chi\u1ebfn d\u1ecbch Retargeting (Ti\u1ebfp th\u1ecb l\u1ea1i)<\/b><\/h3>\n

        Th\u1ed1ng k\u00ea cho th\u1ea5y h\u01a1n 90% kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin ngay trong l\u1ea7n \u0111\u1ea7u ti\u00ean nh\u00ecn th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch Retargeting nh\u1eafm ri\u00eang v\u00e0o nh\u00f3m ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng truy c\u1eadp website, \u0111\u00e3 xem video ho\u1eb7c \u0111\u00e3 nh\u1eafn tin nh\u01b0ng ch\u01b0a \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. V\u00ec \u0111\u00e3 c\u00f3 s\u1ef1 nh\u1eadn bi\u1ebft t\u1eeb tr\u01b0\u1edbc, nh\u00f3m n\u00e0y th\u01b0\u1eddng mang l\u1ea1i <\/span>chi ph\u00ed m\u1ed7i lead<\/b> r\u1ebb h\u01a1n t\u1eeb 30% \u0111\u1ebfn 50% so v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng l\u1ea1nh.<\/span><\/p>\n

        6. K\u1ebft h\u1ee3p l\u00e0m SEO \u0111\u1ec3 gi\u1ea3m CPL trung b\u00ecnh v\u1ec1 d\u00e0i h\u1ea1n<\/b><\/h3>\n

        N\u1ebfu ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd r\u01a1i v\u00e0o v\u00f2ng xo\u00e1y: ng\u1eebng n\u1ea1p ti\u1ec1n l\u00e0 ng\u1eebng c\u00f3 kh\u00e1ch. Vi\u1ec7c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o SEO Website gi\u00fap b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ee9ng v\u1eefng tr\u00ean Top t\u00ecm ki\u1ebfm c\u1ee7a Google. Khi l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ed5 v\u1ec1 \u0111\u1ec1u \u0111\u1eb7n m\u1ed7i ng\u00e0y m\u00e0 kh\u00f4ng t\u1ed1n ti\u1ec1n tr\u1ea3 cho t\u1eebng c\u00fa nh\u1ea5p chu\u1ed9t, m\u1ee9c <\/span>chi ph\u00ed m\u1ed7i lead<\/b> t\u1ed5ng th\u1ec3 c\u1ee7a to\u00e0n doanh nghi\u1ec7p s\u1ebd gi\u1ea3m xu\u1ed1ng m\u1ee9c t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/p>\n

        7. S\u00e0ng l\u1ecdc ch\u1ea5t l\u01b0\u1ee3ng Lead (Lead Scoring)<\/b><\/h3>\n

        M\u1ed9t sai l\u1ea7m kinh \u0111i\u1ec3n c\u1ee7a ng\u01b0\u1eddi l\u00e0m Marketing l\u00e0 c\u1ed1 g\u1eafng \u00e9p CPL xu\u1ed1ng th\u1eadt r\u1ebb b\u1eb1ng c\u00e1ch ch\u1ea1y c\u00e1c n\u1ed9i dung gi\u1eadt g\u00e2n, c\u00e2u k\u00e9o, d\u1eabn \u0111\u1ebfn vi\u1ec7c thu v\u1ec1 h\u00e0ng tr\u0103m s\u1ed1 \u0111i\u1ec7n tho\u1ea1i nh\u01b0ng g\u1ecdi kh\u00f4ng ai nghe m\u00e1y ho\u1eb7c sai \u0111\u1ed1i t\u01b0\u1ee3ng. H\u00e3y thi\u1ebft l\u1eadp c\u01a1 ch\u1ebf ch\u1ea5m \u0111i\u1ec3m Lead v\u00e0 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed9i ng\u0169 Sales \u0111\u1ec3 ch\u1ec9 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch mang l\u1ea1i kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 th\u1ef1c s\u1ef1.<\/span><\/p>\n

        C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 chi ph\u00ed m\u1ed7i lead (FAQ)<\/b><\/h2>\n

        Chi ph\u00ed m\u1ed7i lead bao nhi\u00eau l\u00e0 t\u1ed1t?<\/b><\/h3>\n

        Kh\u00f4ng c\u00f3 m\u1ed9t con s\u1ed1 chung n\u00e0o cho t\u1ea5t c\u1ea3 doanh nghi\u1ec7p. M\u1ed9t m\u1ee9c <\/span>chi ph\u00ed m\u1ed7i lead<\/b> \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ed1t khi n\u00f3 th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi l\u1ee3i nhu\u1eadn g\u1ed9p thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng nh\u00e2n v\u1edbi t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n. V\u00ed d\u1ee5: N\u1ebfu l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng l\u00e0 1.000.000 VN\u0110 v\u00e0 t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n c\u1ee7a Sales l\u00e0 20% (t\u1ee9c 5 Lead m\u1edbi ch\u1ed1t \u0111\u01b0\u1ee3c 1 \u0111\u01a1n), th\u00ec m\u1ee9c CPL h\u00f2a v\u1ed1n l\u00e0 200.000 VN\u0110. \u0110\u1ec3 c\u00f3 l\u00e3i, m\u1ee9c CPL m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n n\u00ean n\u1eb1m d\u01b0\u1edbi ng\u01b0\u1ee1ng 100.000 VN\u0110.<\/span><\/p>\n

        N\u00ean ch\u1ecdn ch\u1ea1y qu\u1ea3ng c\u00e1o t\u00ednh ph\u00ed theo CPL hay CPC?<\/b><\/h3>\n

        N\u1ebfu m\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ed9i ng\u0169 kinh doanh g\u1ecdi \u0111i\u1ec7n t\u01b0 v\u1ea5n, b\u1ea1n n\u00ean \u01b0u ti\u00ean t\u1ed1i \u01b0u theo chuy\u1ec3n \u0111\u1ed5i (CPL) v\u00ec thu\u1eadt to\u00e1n c\u1ee7a n\u1ec1n t\u1ea3ng s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u00f3i quen \u0111i\u1ec1n form. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n \u0111ang ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 mu\u1ed1n k\u00e9o th\u1eadt nhi\u1ec1u ng\u01b0\u1eddi v\u00e0o \u0111\u1ecdc b\u00e0i vi\u1ebft gi\u1edbi thi\u1ec7u ho\u1eb7c tr\u1ea3i nghi\u1ec7m website, h\u00ecnh th\u1ee9c CPC s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n

        L\u00e0m sao \u0111\u1ec3 x\u1eed l\u00fd khi chi ph\u00ed m\u1ed7i lead r\u1ebb nh\u01b0ng kh\u00f4ng ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n?<\/b><\/h3>\n

        Khi g\u1eb7p t\u00ecnh tr\u1ea1ng n\u00e0y, nguy\u00ean nh\u00e2n th\u01b0\u1eddng n\u1eb1m \u1edf s\u1ef1 l\u1ec7ch pha gi\u1eefa th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m, ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm m\u1ee5c ti\u00eau ch\u01b0a \u0111\u00fang ph\u00e2n kh\u00fac thu nh\u1eadp. B\u1ea1n c\u1ea7n ki\u1ec3m tra l\u1ea1i n\u1ed9i dung qu\u1ea3ng c\u00e1o xem c\u00f3 \u0111ang h\u1ee9a h\u1eb9n qu\u00e1 m\u1ee9c hay kh\u00f4ng, \u0111\u1ed3ng th\u1eddi b\u1ed5 sung th\u00eam m\u1ed9t c\u00e2u h\u1ecfi s\u00e0ng l\u1ecdc trong form \u0111\u0103ng k\u00fd (v\u00ed d\u1ee5: h\u1ecfi v\u1ec1 ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3) \u0111\u1ec3 lo\u1ea1i b\u1ecf b\u1edbt nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 h\u1ecfi cho bi\u1ebft.<\/span><\/p>\n

        Vi\u1ec7c ki\u1ec3m so\u00e1t t\u1ed1t <\/span>chi ph\u00ed m\u1ed7i lead<\/b> ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ec1n v\u1eefng. Thay v\u00ec ch\u1ec9 t\u1eadp trung t\u00ecm c\u00e1ch h\u1ea1 gi\u00e1 qu\u1ea3ng c\u00e1o b\u1eb1ng m\u1ecdi gi\u00e1, h\u00e3y h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang \u0111\u00edch, n\u00e2ng cao gi\u00e1 tr\u1ecb l\u1eddi ch\u00e0o h\u00e0ng v\u00e0 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c SEO d\u00e0i h\u1ea1n. H\u00e3y b\u1eaft \u0111\u1ea7u r\u00e0 so\u00e1t l\u1ea1i c\u00f4ng th\u1ee9c t\u00ednh CPL c\u1ee7a chi\u1ebfn d\u1ecbch hi\u1ec7n t\u1ea1i ngay h\u00f4m nay \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng k\u00eanh mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c ch\u1ea5t nh\u1ea5t.<\/span><\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        Chi ph\u00ed m\u1ed7i lead l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u1edbc \u0111o s\u1ed1ng c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o. Th\u1ef1c t\u1ebf cho th\u1ea5y,… <\/p>\n","protected":false},"author":1,"featured_media":40825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/40810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/comments?post=40810"}],"version-history":[{"count":4,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/40810\/revisions"}],"predecessor-version":[{"id":40828,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/posts\/40810\/revisions\/40828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media\/40825"}],"wp:attachment":[{"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/media?parent=40810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/categories?post=40810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meeycrm.com\/tin-tuc\/wp-json\/wp\/v2\/tags?post=40810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}